Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers.
Head over to VentureBeat to read more about Fyber’s big news, including thoughts from Fyber co-founder and CEO, Andreas Bodczek.
Since our launch in 2009, it’s hard to believe that five years have passed so quickly. We’ve witnessed the advertising technology landscape transform dramatically, and as the industry has evolved, so have we.
Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers. This is the start of the next phase of our evolution at Fyber, and we’re grateful to be empowered by RNTS Media so that we can double down and accelerate our growth on all fronts. The milestones we’ve hit along our journey, and the value we’ve grown to deliver today, gives us confidence that we’re doing something right.
We know there are still growing pains and the future will bring new mountains to climb, but we’re prepared to take on the challenges. The ad tech world is growing at a rapid pace, and it is incumbent upon us to continue evolving and improving our solutions to meet our partners’ needs. To get there, our core focus remains unchanged: to build strong and lasting partnerships with the world’s leading app developers by offering a comprehensive mobile supply side platform. This means that we’ll continue to offer the same suite of solutions our partners have come to trust, and we’ll be able to move with more speed to improve and expand these offerings. In addition, this transaction will further enable Fyber to deliver innovative solutions by investing in additional resources to accelerate our product development and evolve in key markets.
We want to thank every single one of our employees for joining us on this incredible ride and continually pushing the envelope to make Fyber a great company. Your passion, your dedication, and your contributions have brought us this far, and we’re thrilled that together we’ll continue to grow Fyber.
To our wonderful developer partners and advertiser clients, what would Fyber be without you? We’re extremely grateful for both your faith and patience, not to mention your amazing support. It’s been a busy year for us – from the re-branding of our company, to the news that we’re sharing with you today. All of us here at Fyber are committed to supporting your needs, and we look forward to embarking on the next phase of our growth together.
On a side note, we’d like to share that we are currently hiring for more than 60 positions worldwide to support our expanding operations. If you’re interested in joining us on the next step of our journey, or would like to recommend someone who might be a great fit, please contact our hiring team at [email protected].
– Andreas Bodczek and Janis Zech
Co-founders of Fyber
The Fyber team has had quite a busy September! A highlight of this month was our participation in GamesBeat, VentureBeat’s annual event on disruption in the video game market. This year’s conference certainly didn’t shy away in theme: “Total World Domination”.
Clearly this tagline set the bar high for some serious discussions about the power and reach of the gaming industry. Joining in on the conversation was our very own Chief Revenue Officer and co-founder, Janis Zech, who moderated the panel, “Monetization and Doing Good” with Fyber’s partner Oliver Miao, CEO and co-founder of Pixelberry Studios. The panel showcased that a commercially successful mobile game can balance the user experience, while also having a great positive social impact.
Oliver and Janis explained how Pixelberry Studios’ hit mobile game, “High School Story”, served as a platform to organically surface some serious issues affecting teenagers’ lives, such as cyberbullying and eating disorders. Pixelberry worked with partners, like the anti-bullying non-profit Cybersmile Foundation, to effectively incorporate these topics into the game’s storyline. By interacting with different characters and solving quests, teens are exposed to coping mechanisms for serious, real-life issues through an engaging gaming experience. Pixelberry was also able to raise over $300k for the Cybersmile Foundation through revenue generated by in-app purchases.
In fact, “High School Story” was so successful at engaging users, that players actually requested that Pixelberry provide additional ways to earn premium currency, so they used rewarded video ads as a solution. The addition of these ads led to a 14% boost in 30 day retention.
Pixelberry also incorporated ads into their “Your Voice” feature, which allows users to earn virtual currency by answering poll questions. There’s a limit to the number of polls that a user can complete at one time, but engaging ads enables the user to “rush” a poll and access it sooner than they otherwise would have been able to. The “Your Voice” feature turned out to be a great success for “High School Story”:
- DAUs (daily active users) increased 11%
- Engagement boosted 12%
- Revenues are tracking to exceed $1M this year
But the greatest benefit of incorporating ads into “High School Story”, Oliver explained, is that by using the money generated from ads for marketing the app, the game was able to reach and help hundreds of thousands teenagers. As long as developers take user experience into account when they are developing their advertising strategy (for example, by using opt-in ad formats), ad monetization and having a positive social impact can actually go hand-in-hand.
Outside of the sessions, traffic was also in full-swing at our booth. We made a slew of new acquaintances and were pleased to also see familiar faces. Chats centered around ad monetization, as well as user acquisition, and we were excited to hear positive feedback from existing clients.
Didn’t get a chance to see us this time around? Sign up for our developer newsletter and we’ll send you updates on our upcoming appearances. We hope you’ll stop by and say hello at our next event!
Last week, Fyber’s San Francisco headquarters were a little quieter than usual, as the SF-based marketing team took off for HQ in Berlin!
A hop, skip, and 14 hours later, our sleepy-eyed California crew set up shop in the Berlin home office. The week was jam-packed with meetings, workshops, and even a special team project. Since we don’t often get the chance to meet our Berlin teammates face-to-face (and in the same time zone), we made sure to make the most of it.
But of course, we were in one of Europe’s most exciting cultural centers, so you know we couldn’t spend all our time behind the desk. Naturally we took time to enjoy the sights, the sounds, and – of course – the food of Berlin.
The highlight of our trip was a team Segway tour around some of the city’s most recognizable landmarks. We zipped along the banks of the Spree river, past Bellevue Palace and the Victory Column, through the Brandenburg Gate, and ended in front of the Reichstag Building. Afterwards, we headed over to the restaurant Lokal to tuck into some delicious German fare.
As the saying goes: time flies when you’re having fun – and we definitely were! Before we knew it, it was time to head back to San Francisco, many of us with a few boxes of German chocolate in tow.
To the Berlin crew: thanks for showing us a great time in your city and being fantastic hosts!
Until next time…
It’s not easy to create a product that consumers love, and creating an enjoyable user experience requires much more than a clean interface and easy usability. On September 13th, the Fraunhofer Fokus Institute in Berlin opened its doors to ProductCamp 2014, where attendees were eager to learn how to strike that elusive balance which makes a great product. Product managers, agile coaches, scrum masters, and more – joined in a day of workshops and talks on various product development topics, from Iterative & Incremental Product Development to Developer Marketing to using Google Analytics for customer research.
The Fyber team had the opportunity to meet a lot of great attendees and to learn more about the importance of following a structured design process; asking customers what they want, creating user personas and doing what you do – with love.
As for sharing our own knowledge, Fyber’s very own Technical Product Manager, Jakub Uniejewski, was honored with the opportunity to give a talk on product experience. Jakub provided three real-life stories from his career which demonstrated that product experience is much more than just UX. User experience issues might arise with no fault on the part of the product manager, as external circumstances that one can’t influence often come into play. However, it’s up to the product manager to research and solve these issues and on occasions, it may require taking bold decisions for a better user experience, over short term gains. The takeaway is; you’ve got to take risks, be bold, and be innovative to become a good product manager – not to mention possessing good research and analytical skills worthy of Sherlock Holmes.
We’re looking forward to the next series of ProductCamp events coming up in Q4, which will take place not only in Germany, but globally in Australia and the U.S. See you all there!
Much like the rest of the tech world, the Fyber team anxiously awaited the unveiling of Apple’s latest product line-up on Sep. 10th. As everyone now knows, the big reveal brought four new major offerings: iOS 8, iPhone 6, iPhone 6 Plus, and the Apple Watch. To take a look at how these might affect the mobile advertising industry, we caught up with Fyber’s SVP, Global Ad Marketplace and Partnerships, Ted Liang (TL).
TL: “A few features of iOS 8 stand out as potentially impacting the mobile advertising landscape. First, are interactive notifications. This feature is an extension of previous message formats, such as push notifications, which allow the user to further engage with the app (such as respond to a message or “like” a Facebook post) without having to directly open the app or leave the screen that you’re on. The ability to instantly engage users could have a positive impact on advertising engagement. For example, let’s say a game offers the chance to earn gems through an offer wall. The app could then deploy a notification letting the user know that a special promotion is being run where they are eligible to earn over 50 gems, and if they decide to interact with the notification, it takes them directly to the offer wall.
Another feature is location-based notifications. Located in the corner of the lock screen, it activates when an app on your device identifies a relevant location nearby via GPS – let’s say a Starbucks or a Target. By tapping the button, the user can automatically open the app and begin engaging with a proximity-based alert or promotion. It’s easy to see how this feature could seamlessly tie into promotions – whether it’s advertisers paying to have their icon displayed to those that don’t have the app or if the one-tap functionality could feed into certain advertising features (for example, taking you directly to an alert about a sale).”
iPhone 6 and iPhone 6 Plus
TL: “The most obvious change here is the sheer size of the phone. With displays at 4.7 and 5.5 inches, respectively, both the 6 and the 6 Plus are considerably larger than the iPhone 5/5s. What does this mean for advertisers? Simply put, it’s more real estate to display ads, which could trigger an uptick in richer formats, such as video. The ability to display larger, more engaging content also means that users are more likely to interact with an ad. In addition, both phones have a longer battery life, which should naturally increase the amount of time that users engaging with apps, and therefore organically increase the number of potential impressions.
We also can’t overlook the impact that the new A8 chip will have on overall user experience. Those who watched the unveiling saw the demo of Vainglory, a self-described “unapologetically core” MOBA (multi-player online battle arena) game developed by Super Evil Megacorp. Viewers were treated to a sneak peek of how the game takes advantage of the A8’s enhanced processing power, packing an impressive visual punch. This capability will translate into more games, traditionally developed for PC or console, making the shift to mobile and providing advertisers with further access to the market of immersive, hardcore games with very engaged user bases.”
TL: “This one is the most exciting, albeit uncertain, of the bunch. Only time will tell how the Apple Watch will impact mobile advertising, but one thing’s for sure: there’s a huge potential for it to be a game-changer. The intimate nature of wearable devices provides advertisers with a unique opportunity to serve advertising directly to the user when they’re most relevant. Ultimately, the advertisers that will “win” in this game are those who take a close look at the intent of the user. If you can understand your audience’s intent for using and interacting with the Apple Watch, then you can develop advertising campaigns that will effectively influence their behavior.”
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dmexco is not your average digital marketing industry gathering, it’s a trip to the future. A hotbed of business meetings, ideas and networking, dmexco 2014 delivered excellently on the promise of ‘Entering new Dimensions’, the overarching theme of this year’s conference. It did so not only through the impressive size of the exposition (spread over three vast aircraft hangar-sized buildings), but also through the top-class speakers and their visionary perspectives on the future of the digital economy.
This year, the theme of innovation was clearly top-of-mind. As the mobile ad tech industry starts to consolidate, it must continue to innovate its technology, its products and the way it does business. This is especially relevant in a world where each marketing dollar is scrutinized from every conceivable angle to gauge ROI.
Meanwhile, at the Fyber booth, there was a lot of conference action: we were thrilled to see deep interest in our video and performance advertising offerings. Other topics of discussion spanned from our ad mediation solution to our user acquisition capabilities. The inspiring conversations confirmed that we deliver great value for advertisers and offered a wealth of take-aways on how we can further improve our product offerings.
All in all, it was another fantastic year for Europe’s premier digital event. Check out a snapshot of the highlights below! A big thank you for everyone who stopped by our booth. We look forward to seeing you again in 2015 as we’ll be going back to…the future!
What do Ruby developers do on an average Thursday night in Berlin? Well, on one particular Thursday night last week, more than 60 members of the RUG::B group (Ruby User Group :: Berlin) were welcomed to the Fyber office for their monthly meetup to enjoy exciting Ruby presentations and discussions, along with pizza and an impressive selection of artisan beers.
The hot topics discussed included:
- Abstract factories along with ActiveRecord (pickledolives)
- Live demos of common security hacks (edwardmccaughan)
- Ruby: the bad parts (Ryan Levick)
Afterwards, Weidenfeld took his place at the DJ decks, as the most determined guests stayed for more chatting and playing a round or two of Fußball.
To our fellow RUG::B members: we don’t know how your Friday at work was following the meetup, but the Fyber team definitely needed an espresso or two to kick start the morning! Tired eyes aside, the exciting evening was well worth it, and we are looking forward to welcoming the RUG::B group again soon!
The Berlin startup scene is booming, some predict that Berlin will become the European startup hub or the next Silicon Valley, and some say it already is. New ventures are born every day, and it is a tough but exciting environment to be a part of.
On August 27th, Dr. Pätzold, a member of parliament from the CDU (Christian Democratic Union) party, visited Fyber as part of their Berlin Startup tour and sat down with our co-founder, Janis Zech. As Fyber started in Berlin and successfully expanded to Silicon Valley, Dr. Pätzold was interested in the insights and teachings Fyber was able to share.
The German government understands the importance of startups, not only for tax contribution and attracting foreign investors, but particularly for the jobs it creates. According to a McKinsey study, by 2020 more than 100,000 new jobs may be created in Berlin, thanks to the startup trend.
Of course, in order to attract entrepreneurs and venture capital, the German government needs to get involved and be proactive. They can offer startups resources and foster growth that will help to develop the economy in the long run, specifically in innovative industries. Interestingly, the government seems to be on the right track already. A number of programs and grants have already or are currently being developed for startups, and learning from the positive examples of businesses, such as Fyber, can help those that take the brave step of starting their own venture.
Below are thoughts from Fyber co-founder, Janis Zech, on what can be done to spur additional growth and foster success within the expanding German startup scene:
- Registering within the German system should be simplified for those that arrive as employees or entrepreneurs. One must visit a myriad of bureaucratic offices when one moves to Germany and must operate exclusively in German. A more welcoming culture can be created via the availability of a multilingual start-up agency. Interpreters could be hired for the existing bureaucratic offices to allow for a stress-free registration process.
- More venture capital should be attracted to the city. There is a growing interest among international investors, but more must be done to secure capital for growing businesses.
- Work closely with financial institutions to empower companies on their path to a successful initial public offering.
We hope that even more great startups grow in Berlin and succeed in entering the U.S. and other international markets, just as Fyber has done.
Wondering how to increase ad revenues, while boosting engagement? Take a note from Cie Games. Recently acquired by Glu Mobile, Cie Games is an award-winning publisher of top mobile and social games. Over the last 13 years, they have entertained more than 95 million players by leveraging their expertise in the racing game genre. Fyber is the ad monetization solution of choice for all of Cie Games’ mobile titles, including their hit Racing Rivals.
Our latest case study takes a look at how Cie Games:
- Tweaked their monetization strategy to increase ad revenues 50%.
- Simplified their approach to monetization, while staying in
full control of their direct relationships with demand partners.
- Boosted engagement with an over 50% increase in Avg. User Session Time.