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Industry updates and news from the ad tech world

Your strategy, Your way: Fyber’s Ad Control for Interstitials

At Fyber, our job is to simplify how app developers manage their advertising revenue. Today,we’re excited to announce that we’re rolling out a new set of features to our platform that allow you to further customize and refine your interstitial ad strategy at the click of a button.

fyber interstitial ad demand priority feature

Demand Priority
It’s now easier than ever to customize and prioritize your demand sources for interstitials. Want to top-rank an ad network? In specific regions, or globally? With Fyber’s new Demand Priority features, the choice is yours. And customizing your strategy is simple: Just drag and drop the networks into the order of prioritization!

This new feature allows you to stay in control of your direct relationships with demand partners for interstitial ads, while continuing to take advantage of Fyber’s Predictive Algorithm.

For example, let’s say you have an exclusive deal with Ad Network A in Europe and Ad Network B in the US. You can top-rank each of these networks in their respective regions, and then after the ads from your top-choice networks are called, you could either rank a second choice demand source, or group together multiple ad networks and leave it up to Fyber’s Predictive Algorithm to serve the top-paying ads.

fyber interstitial ad delivery rules feature

Ad Delivery Rules
Show your users the right interstitial ads at the right time, pacing it with Fyber’s new Frequency-Capping and Pacing features. The impression cap allows you to define the maximum number of impressions allowed per day, while the pacing rule gives you the freedom to define exactly how often an ad should be served. Rules can be applied to all regions or defined by country.

The purpose of this feature is to allow our partners to refine their ad strategy and influence the user experience, based on their goals for each region. For example, let’s say that your app has demonstrated strong in-app purchase performance in the UK – you may decide to turn off ads completely for that region. Or perhaps you might limit ads to five impressions per day. You can further refine the user experience by setting the pacing rules – for example, allowing an ad to be shown every 30 minutes, in order to not disrupt game play.

Ready to Get Started?
Fyber’s new features are already available for interstitial ads through the Ad Monetization Dashboard. Using rewarded video ads? We’re currently working to roll out these controls for that format, so stay tuned – we’ll be sure to update you as soon as it’s available! For any additional questions, please contact your Account Manager.

 

Outfittery @ Fyber

Outfittery

After a long and busy week, it’s good to take a break from work, relax, and talk about interesting things other than the app economy, for example – fashion. Thankfully, our friends from the Outfittery were ready to help.

Not surprisingly, we had a lot of interest expressed at Fyber; many wanted to learn new things about fashion, get their measurements taken, and perhaps do some shopping with the Outfittery online service. Fyber fashion-conscious gentlemen had a fantastic evening of style advice from Outfittery stylists, music, and drinks. Friday nights don’t get better than this.

As for the fashionista ladies of Fyber, another event will surely happen soon to cater to your style needs.

Until then, remember a quote by one of the most influential designers of our time, and a style icon herself, Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

Long live fashion!

Fyber @ RubyConf

Source: rubyconf.pt

Source: rubyconf.pt

Source:rubyconf.pt

Braga is a sleepy city in northwestern Portugal filled with historical monuments and beautiful architecture. The views that open on the hills are breathtaking and the winding cobblestone streets hide architectural gems behind every corner. The Braga cathedral is the centerpoint of the city and presents an intricate mix of gothic and early baroque architecture.

It’s in this magical location that the first ever RubyConf Portugal took place. Ruby developers from all over Europe flooded the historical city for two days of talks, workshops, networking, and fun. There was also great food, a traditional Portuguese band, and even some karaoke.

The talks included: “Writing Fast Ruby”, “Ruby’s Gems”, and “Search Your Feelings: Multi-Table Full Text Search in Postgres”. Fyber was proud to be an event sponsor, continuing its support for the Ruby community.

It was an amazing conference and we are looking forward to seeing you again at future Ruby conferences and meetups soon, in any part of the world!

Via VentureBeat: RNTS Media acquires Fyber for $190M

fyber-graphic

Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers.

Head over to VentureBeat to read more about Fyber’s big news, including thoughts from Fyber co-founder and CEO, Andreas Bodczek.

Fyber joins forces with RNTS Media

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Since our launch in 2009, it’s hard to believe that five years have passed so quickly. We’ve witnessed the advertising technology landscape transform dramatically, and as the industry has evolved, so have we.

Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers. This is the start of the next phase of our evolution at Fyber, and we’re grateful to be empowered by RNTS Media so that we can double down and accelerate our growth on all fronts. The milestones we’ve hit along our journey, and the value we’ve grown to deliver today, gives us confidence that we’re doing something right.

We know there are still growing pains and the future will bring new mountains to climb, but we’re prepared to take on the challenges. The ad tech world is growing at a rapid pace, and it is incumbent upon us to continue evolving and improving our solutions to meet our partners’ needs. To get there, our core focus remains unchanged: to build strong and lasting partnerships with the world’s leading app developers by offering a comprehensive mobile supply side platform. This means that we’ll continue to offer the same suite of solutions our partners have come to trust, and we’ll be able to move with more speed to improve and expand these offerings. In addition, this transaction will further enable Fyber to deliver innovative solutions by investing in additional resources to accelerate our product development and evolve in key markets.

We want to thank every single one of our employees for joining us on this incredible ride and continually pushing the envelope to make Fyber a great company. Your passion, your dedication, and your contributions have brought us this far, and we’re thrilled that together we’ll continue to grow Fyber.

To our wonderful developer partners and advertiser clients, what would Fyber be without you? We’re extremely grateful for both your faith and patience, not to mention your amazing support. It’s been a busy year for us – from the re-branding of our company, to the news that we’re sharing with you today.  All of us here at Fyber are committed to supporting your needs, and we look forward to embarking on the next phase of our growth together.

On a side note, we’d like to share that we are currently hiring for more than 60 positions worldwide to support our expanding operations. If you’re interested in joining us on the next step of our journey, or would like to recommend someone who might be a great fit, please contact our hiring team at [email protected].

andreas-sig                 janis sig

– Andreas Bodczek and Janis Zech
Co-founders of Fyber

 

September Wrap-Up: Fyber takes GamesBeat

Gamesbeat 2014

The Fyber team has had quite a busy September! A highlight of this month was our participation in GamesBeat, VentureBeat’s annual event on disruption in the video game market. This year’s conference certainly didn’t shy away in theme: “Total World Domination”.

Clearly this tagline set the bar high for some serious discussions about the power and reach of the gaming industry. Joining in on the conversation was our very own Chief Revenue Officer and co-founder, Janis Zech, who moderated the panel, “Monetization and Doing Good” with Fyber’s partner Oliver Miao, CEO and co-founder of Pixelberry Studios. The panel showcased that a commercially successful mobile game can balance the user experience, while also having a great positive social impact.

Oliver and Janis explained how Pixelberry Studios’ hit mobile game, “High School Story”, served as a platform to organically surface some serious issues affecting teenagers’ lives, such as cyberbullying and eating disorders. Pixelberry worked with partners, like the anti-bullying non-profit Cybersmile Foundation, to effectively incorporate these topics into the game’s storyline. By interacting with different characters and solving quests, teens are exposed to coping mechanisms for serious, real-life issues through an engaging gaming experience. Pixelberry was also able to raise over $300k for the Cybersmile Foundation through revenue generated by in-app purchases.

In fact, “High School Story” was so successful at engaging users, that players actually requested that Pixelberry provide additional ways to earn premium currency, so they used rewarded video ads as a solution. The addition of these ads led to a 14% boost in 30 day retention.

Pixelberry also incorporated ads into their “Your Voice” feature, which allows users to earn virtual currency by answering poll questions. There’s a limit to the number of polls that a user can complete at one time, but engaging ads enables the user to “rush” a poll and access it sooner than they otherwise would have been able to. The “Your Voice” feature turned out to be a great success for “High School Story”:

  • DAUs (daily active users) increased 11%
  • Engagement boosted 12%
  • Revenues are tracking to exceed $1M this year

But the greatest benefit of incorporating ads into “High School Story”, Oliver explained, is that by using the money generated from ads for marketing the app, the game was able to reach and help hundreds of thousands teenagers. As long as developers take user experience into account when they are developing their advertising strategy (for example, by using opt-in ad formats), ad monetization and having a positive social impact can actually go hand-in-hand.

Outside of the sessions, traffic was also in full-swing at our booth. We made a slew of new acquaintances and were pleased to also see familiar faces. Chats centered around ad monetization, as well as user acquisition, and we were excited to hear positive feedback from existing clients.

Didn’t get a chance to see us this time around? Sign up for our developer newsletter and we’ll send you updates on our upcoming appearances. We hope you’ll stop by and say hello at our next event!

fyber ad monetization gamesbeat 2014

SF Meets Berlin

berlin san francisco fyber ad tech careers

Last week, Fyber’s San Francisco headquarters were a little quieter than usual, as the SF-based marketing team took off for HQ in Berlin!

A hop, skip, and 14 hours later, our sleepy-eyed California crew set up shop in the Berlin home office. The week was jam-packed with meetings, workshops, and even a special team project. Since we don’t often get the chance to meet our Berlin teammates face-to-face (and in the same time zone), we made sure to make the most of it.

berlin fyber careers advertising technology

But of course, we were in one of Europe’s most exciting cultural centers, so you know we couldn’t spend all our time behind the desk. Naturally we took time to enjoy the sights, the sounds, and – of course – the food of Berlin.

The highlight of our trip was a team Segway tour around some of the city’s most recognizable landmarks. We zipped along the banks of the Spree river, past Bellevue Palace and the Victory Column, through the Brandenburg Gate, and ended in front of the Reichstag Building. Afterwards, we headed over to the restaurant Lokal to tuck into some delicious German fare.

As the saying goes: time flies when you’re having fun – and we definitely were! Before we knew it, it was time to head back to San Francisco, many of us with a few boxes of German chocolate in tow.

To the Berlin crew: thanks for showing us a great time in your city and being fantastic hosts!
Until next time…

Berlin2Berlin

Fyber at ProductCamp 2014

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It’s not easy to create a product that consumers love, and creating an enjoyable user experience requires much more than a clean interface and easy usability. On September 13th, the Fraunhofer Fokus Institute in Berlin opened its doors to ProductCamp 2014, where attendees were eager to learn how to strike that elusive balance which makes a great product. Product managers, agile coaches, scrum masters, and more – joined in a day of workshops and talks on various product development topics, from Iterative & Incremental Product Development to Developer Marketing to using Google Analytics for customer research.

The Fyber team had the opportunity to meet a lot of great attendees and to learn more about the importance of following a structured design process; asking customers what they want, creating user personas and doing what you do – with love.

As for sharing our own knowledge, Fyber’s very own Technical Product Manager, Jakub Uniejewski, was honored with the opportunity to give a talk on product experience. Jakub provided three real-life stories from his career which demonstrated that product experience is much more than just UX. User experience issues might arise with no fault on the part of the product manager, as external circumstances that one can’t influence often come into play. However, it’s up to the product manager to research and solve these issues and on occasions, it may require taking bold decisions for a better user experience, over short term gains. The takeaway is; you’ve got to take risks, be bold, and be innovative to become a good product manager – not to mention possessing good research and analytical skills worthy of Sherlock Holmes.

We’re looking forward to the next series of ProductCamp events coming up in Q4, which will take place not only in Germany, but globally in Australia and the U.S. See you all there!

What Does the New Apple Product Launch Mean for Mobile Advertising?

ad monetization fyber
Much like the rest of the tech world, the Fyber team anxiously awaited the unveiling of Apple’s latest product line-up on Sep. 10th. As everyone now knows, the big reveal brought four new major offerings: iOS 8, iPhone 6, iPhone 6 Plus, and the Apple Watch. To take a look at how these might affect the mobile advertising industry, we caught up with Fyber’s SVP, Global Ad Marketplace and Partnerships, Ted Liang (TL).

iOS 8

TL: “A few features of iOS 8 stand out as potentially impacting the mobile advertising landscape. First, are interactive notifications. This feature is an extension of previous message formats, such as push notifications, which allow the user to further engage with the app (such as respond to a message or “like” a Facebook post) without having to directly open the app or leave the screen that you’re on. The ability to instantly engage users could have a positive impact on advertising engagement. For example, let’s say a game offers the chance to earn gems through an offer wall. The app could then deploy a notification letting the user know that a special promotion is being run where they are eligible to earn over 50 gems, and if they decide to interact with the notification, it takes them directly to the offer wall.

Another feature is location-based notifications. Located in the corner of the lock screen, it activates when an app on your device identifies a relevant location nearby via GPS – let’s say a Starbucks or a Target. By tapping the button, the user can automatically open the app and begin engaging with a proximity-based alert or promotion. It’s easy to see how this feature could seamlessly tie into promotions – whether it’s advertisers paying to have their icon displayed to those that don’t have the app or if the one-tap functionality could feed into certain advertising features (for example, taking you directly to an alert about a sale).”

iPhone 6 and iPhone 6 Plus

TL: “The most obvious change here is the sheer size of the phone. With displays at 4.7 and 5.5 inches, respectively, both the 6 and the 6 Plus are considerably larger than the iPhone 5/5s. What does this mean for advertisers? Simply put, it’s more real estate to display ads, which could trigger an uptick in richer formats, such as video. The ability to display larger, more engaging content also means that users are more likely to interact with an ad. In addition, both phones have a longer battery life, which should naturally increase the amount of time that users engaging with apps, and therefore organically increase the number of potential impressions.

We also can’t overlook the impact that the new A8 chip will have on overall user experience. Those who watched the unveiling saw the demo of Vainglory, a self-described “unapologetically core” MOBA (multi-player online battle arena) game developed by Super Evil Megacorp. Viewers were treated to a sneak peek of how the game takes advantage of the A8’s enhanced processing power, packing an impressive visual punch. This capability will translate into more games, traditionally developed for PC or console, making the shift to mobile and providing advertisers with further access to the market of immersive, hardcore games with very engaged user bases.”

Apple Watch

TL: “This one is the most exciting, albeit uncertain, of the bunch. Only time will tell how the Apple Watch will impact mobile advertising, but one thing’s for sure: there’s a huge potential for it to be a game-changer. The intimate nature of wearable devices provides advertisers with a unique opportunity to serve advertising directly to the user when they’re most relevant. Ultimately, the advertisers that will “win” in this game are those who take a close look at the intent of the user. If you can understand your audience’s intent for using and interacting with the Apple Watch, then you can develop advertising campaigns that will effectively influence their behavior.”

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dmexco 2014: Back from the future of the digital marketing industry

dmexco is not your average digital marketing industry gathering, it’s a trip to the future. A hotbed of business meetings, ideas and networking, dmexco 2014 delivered excellently on the promise of ‘Entering new Dimensions’, the overarching theme of this year’s conference. It did so not only through the impressive size of the exposition (spread over three vast aircraft hangar-sized buildings), but also through the top-class speakers and their visionary perspectives on the future of the digital economy.

This year, the theme of innovation was clearly top-of-mind. As the mobile ad tech industry starts to consolidate, it must continue to innovate its technology, its products and the way it does business. This is especially relevant in a world where each marketing dollar is scrutinized from every conceivable angle to gauge ROI.

Meanwhile, at the Fyber booth, there was a lot of conference action: we were thrilled to see deep interest in our video and performance advertising offerings. Other topics of discussion spanned from our ad mediation solution to our user acquisition capabilities. The inspiring conversations confirmed that we deliver great value for advertisers and offered a wealth of take-aways on how we can further improve our product offerings.

All in all, it was another fantastic year for Europe’s premier digital event. Check out a snapshot of the highlights below! A big thank you for everyone who stopped by our booth. We look forward to seeing you again in 2015 as we’ll be going back to…the future!

Fyber @ dmexco 2014