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Industry updates and news from the ad tech world

Via VentureBeat: RNTS Media acquires Fyber for $190M

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Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers.

Head over to VentureBeat to read more about Fyber’s big news, including thoughts from Fyber co-founder and CEO, Andreas Bodczek.

Fyber joins forces with RNTS Media

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Since our launch in 2009, it’s hard to believe that five years have passed so quickly. We’ve witnessed the advertising technology landscape transform dramatically, and as the industry has evolved, so have we.

Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers. This is the start of the next phase of our evolution at Fyber, and we’re grateful to be empowered by RNTS Media so that we can double down and accelerate our growth on all fronts. The milestones we’ve hit along our journey, and the value we’ve grown to deliver today, gives us confidence that we’re doing something right.

We know there are still growing pains and the future will bring new mountains to climb, but we’re prepared to take on the challenges. The ad tech world is growing at a rapid pace, and it is incumbent upon us to continue evolving and improving our solutions to meet our partners’ needs. To get there, our core focus remains unchanged: to build strong and lasting partnerships with the world’s leading app developers by offering a comprehensive mobile supply side platform. This means that we’ll continue to offer the same suite of solutions our partners have come to trust, and we’ll be able to move with more speed to improve and expand these offerings. In addition, this transaction will further enable Fyber to deliver innovative solutions by investing in additional resources to accelerate our product development and evolve in key markets.

We want to thank every single one of our employees for joining us on this incredible ride and continually pushing the envelope to make Fyber a great company. Your passion, your dedication, and your contributions have brought us this far, and we’re thrilled that together we’ll continue to grow Fyber.

To our wonderful developer partners and advertiser clients, what would Fyber be without you? We’re extremely grateful for both your faith and patience, not to mention your amazing support. It’s been a busy year for us – from the re-branding of our company, to the news that we’re sharing with you today.  All of us here at Fyber are committed to supporting your needs, and we look forward to embarking on the next phase of our growth together.

On a side note, we’d like to share that we are currently hiring for more than 60 positions worldwide to support our expanding operations. If you’re interested in joining us on the next step of our journey, or would like to recommend someone who might be a great fit, please contact our hiring team at [email protected].

andreas-sig                 janis sig

– Andreas Bodczek and Janis Zech
Co-founders of Fyber

 

SF Meets Berlin

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Last week, Fyber’s San Francisco headquarters were a little quieter than usual, as the SF-based marketing team took off for HQ in Berlin!

A hop, skip, and 14 hours later, our sleepy-eyed California crew set up shop in the Berlin home office. The week was jam-packed with meetings, workshops, and even a special team project. Since we don’t often get the chance to meet our Berlin teammates face-to-face (and in the same time zone), we made sure to make the most of it.

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But of course, we were in one of Europe’s most exciting cultural centers, so you know we couldn’t spend all our time behind the desk. Naturally we took time to enjoy the sights, the sounds, and – of course – the food of Berlin.

The highlight of our trip was a team Segway tour around some of the city’s most recognizable landmarks. We zipped along the banks of the Spree river, past Bellevue Palace and the Victory Column, through the Brandenburg Gate, and ended in front of the Reichstag Building. Afterwards, we headed over to the restaurant Lokal to tuck into some delicious German fare.

As the saying goes: time flies when you’re having fun – and we definitely were! Before we knew it, it was time to head back to San Francisco, many of us with a few boxes of German chocolate in tow.

To the Berlin crew: thanks for showing us a great time in your city and being fantastic hosts!
Until next time…

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Fyber at ProductCamp 2014

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It’s not easy to create a product that consumers love, and creating an enjoyable user experience requires much more than a clean interface and easy usability. On September 13th, the Fraunhofer Fokus Institute in Berlin opened its doors to ProductCamp 2014, where attendees were eager to learn how to strike that elusive balance which makes a great product. Product managers, agile coaches, scrum masters, and more – joined in a day of workshops and talks on various product development topics, from Iterative & Incremental Product Development to Developer Marketing to using Google Analytics for customer research.

The Fyber team had the opportunity to meet a lot of great attendees and to learn more about the importance of following a structured design process; asking customers what they want, creating user personas and doing what you do – with love.

As for sharing our own knowledge, Fyber’s very own Technical Product Manager, Jakub Uniejewski, was honored with the opportunity to give a talk on product experience. Jakub provided three real-life stories from his career which demonstrated that product experience is much more than just UX. User experience issues might arise with no fault on the part of the product manager, as external circumstances that one can’t influence often come into play. However, it’s up to the product manager to research and solve these issues and on occasions, it may require taking bold decisions for a better user experience, over short term gains. The takeaway is; you’ve got to take risks, be bold, and be innovative to become a good product manager – not to mention possessing good research and analytical skills worthy of Sherlock Holmes.

We’re looking forward to the next series of ProductCamp events coming up in Q4, which will take place not only in Germany, but globally in Australia and the U.S. See you all there!

dmexco 2014: Back from the future of the digital marketing industry

dmexco is not your average digital marketing industry gathering, it’s a trip to the future. A hotbed of business meetings, ideas and networking, dmexco 2014 delivered excellently on the promise of ‘Entering new Dimensions’, the overarching theme of this year’s conference. It did so not only through the impressive size of the exposition (spread over three vast aircraft hangar-sized buildings), but also through the top-class speakers and their visionary perspectives on the future of the digital economy.

This year, the theme of innovation was clearly top-of-mind. As the mobile ad tech industry starts to consolidate, it must continue to innovate its technology, its products and the way it does business. This is especially relevant in a world where each marketing dollar is scrutinized from every conceivable angle to gauge ROI.

Meanwhile, at the Fyber booth, there was a lot of conference action: we were thrilled to see deep interest in our video and performance advertising offerings. Other topics of discussion spanned from our ad mediation solution to our user acquisition capabilities. The inspiring conversations confirmed that we deliver great value for advertisers and offered a wealth of take-aways on how we can further improve our product offerings.

All in all, it was another fantastic year for Europe’s premier digital event. Check out a snapshot of the highlights below! A big thank you for everyone who stopped by our booth. We look forward to seeing you again in 2015 as we’ll be going back to…the future!

Fyber @ dmexco 2014

RUG::B Meetup at Fyber

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What do Ruby developers do on an average Thursday night in Berlin? Well, on one particular Thursday night last week, more than 60 members of the RUG::B group (Ruby User Group :: Berlin) were welcomed to the Fyber office for their monthly meetup to enjoy exciting Ruby presentations and discussions, along with pizza and an impressive selection of artisan beers.

The hot topics discussed included:

Afterwards, Weidenfeld took his place at the DJ decks, as the most determined guests stayed for more chatting and playing a round or two of Fußball.

To our fellow RUG::B members: we don’t know how your Friday at work was following the meetup, but the Fyber team definitely needed an espresso or two to kick start the morning! Tired eyes aside, the exciting evening was well worth it, and we are looking forward to welcoming the RUG::B group again soon!

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What Does Fyber Value Most As A Company?

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Both Fyber’s Berlin and San Francisco offices met today to discuss the unveiling of the company’s newly formalized value system. As Fyber grows in numbers and vision, we felt as though it was more important than ever to have a clear set of values to refer to. Here is a quick look into what matters to us most here at Fyber and how we embody these values on an everyday basis.

 

Passion: We’re passionate about our products, our team, and our partners.

Team Spirit: We’re open-minded, respectful, and committed to fostering team spirit.

Courage: We’re a no politics, no bullshit gang, with the courage to drive change and accelerate growth.

Excellence: We execute with excellence, focusing on quality, not quantity.

Pragmatism: We make fact-based decisions, solving problems pragmatically.

Accountability: We take ownership of our successes and failures.

 

With the new rebrand, Fyber is excited for a chance to show everyone how we put these values into action. We even celebrated this morning with cupcakes showcasing each value!

 

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Welcome, Rails Girls! Fyber Hosts Two Summer Fellows

We’re very happy to welcome two awesome Rails Girls into our office twice a week as they spend the summer programming for an open source project. Joining companies like Asquera, as one of the host companies for the Rails Girls Summer of Code, we’re opening up our workspace and dedicating resources to two women looking to become full-time programmers.

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Magda Frankiewicz (left) and Ute Mayer (right) coding away!

Who are these two mystery programmers? Ute Mayer and Magdalena Frankiewicz were the winners of the Rails Girls’ fellowship this summer. Ute is a computer science student living in Berlin since 2009, and she is also a Rails Girls Berlin organizer who aims to share her passion for technology with as many women as possible. She believes that the best learning comes from hands-on experience, which is why she’s looking forward to working on an open source project this summer. You can check out Ute’s GitHub account here: github.com/nerdbabe

Magda comes from a background in cultural management and the non-profit sector. She started learning how to code at the beginning of this year, when she joined Rails Girls Berlin as an organizer and started taking part in a workshop with other beginners. She found the Rails Girls and Ruby community in Berlin to be very inspiring and supportive, so she decided to explore programming in more depth this summer. You can check out Magda’s GitHub account, as well: github.com/madziaf

As far as the project goes, Ute and Magda will be working on a tool for documentation testing. Nowadays, software documentation quickly becomes outdated and samples of code aren’t always verified. This is especially true for projects relying on integration with other changing software libraries. To fix this issue, Ute and Magda will implement a tool that tests code samples in software documentation. Their second project is to build a documentation website for the web framework Padrino.

If you want to follow along, Ute and Magda are planning a weekly podcast to track their progress and will post updates to their website: http://code-padawans.de/.

We’ve Rebranded! SponsorPay Is Now Fyber

We’re excited to announce that today SponsorPay has officially rebranded to Fyber.

SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply-side platform for app developers, as evidenced when our clients voted us into VentureBeat’s list of Top 10 Mobile Advertising Companies in January 2014. While it’s bittersweet to part ways with our old company name, rebranding to Fyber is a natural step for our company as we continue to enhance our product offerings and build the best mobile supply-side platform in the market.

So why Fyber? We chose this name because it represents the brand attributes of our company: innovative, empowering, and unifying. It’s our mission to provide innovative solutions that empower app developers to build the smartest ad monetization strategies possible by unifying today’s fragmented mobile advertising ecosystem.

If you’d like to learn more about our decision to rebrand, you can read our press release that went live today. 

We can’t thank you enough for the wonderful support you’ve extended to us at SponsorPay over the last five years, and we are thrilled that you are on this next journey with us as Fyber!

Yours truly,

Andreas Bodczek & Janis Zech
Co-Founders, Fyber

 

Tech Meets… Espresso? Fyber Learns How It’s Done from Berlin School of Coffee

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It’s easy to picture techies drinking espresso, but can you imagine a group of programmers, product managers, marketers, and salespeople making espresso?

Fyber’s team rose to the challenge yesterday, when a barista from Berlin School of Coffee visited our new Berlin office to bestow her coffee-making wisdom. With the fancy espresso machine in our office’s big kitchen, we jumped on the opportunity to learn how professionals serve up flat whites, cappuccinos, espresso macchiatos, and other caffeinated delights.

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Besides teaching us about the origin of the Americano (apparently, American soldiers couldn’t handle straight espresso when stationed in Italy, so Italian baristas started adding extra water for them), our trainer gave us some key tips:

  • The single espresso handle has one spout, and the double espresso handle has two. Simple enough, but without paying attention, you could have a double stream of espresso and only one cup.
  • Always “flush” out the espresso machine before making the coffee. There’s a button by each handle that cleanses the pipe for a fresh start.
  • Don’t touch the steamer! It is blistering hot. Grab onto the black rubber holder to move it, or use a cloth. Also, let it spit out a bit of steam before putting it in your milk, and be sure it’s pointing away from you.
  • Tap the milk pitcher when there are too many bubbles after steaming, and swirl around the milk until the foam starts to shine.
  • If you go to Italy, never ask for a Latte Macchiato in the afternoon.

The bottom line? Now, our team doesn’t just provide outstanding service; we also provide outstanding coffee. If you’re looking for expert advice on ad monetization on top of a caffeine fix, get in touch! Our lounge at Johannisstrasse 20 is the place to be.