Industry updates and news from the ad tech world
We’re pleased to share the news that Fyber is acquiring Falk Realtime, Ltd., a rapidly growing ad tech company based in Düsseldorf, Germany. Our official announcement is here, and we’re thrilled to welcome them to the Fyber family. This acquisition paves the way for Fyber to become one of the world’s leading independent full stack supply side platforms (SSP). By empowering app developers with an ad tech infrastructure that has additional flexibility and granular controls, we help to monetize their inventory for optimal performance and return – all under one roof.
So who is Falk Realtime? The company was founded in 2013 by ad tech veterans Erwin Plomp, Henrik Basten, and Ultano Kindelan. Prior to Falk Realtime, the founders were responsible for EMEA operations in leading ad tech companies like DoubleClick, Experian, and EyeWonder, among others. The entire Falk Realtime team will be joining Fyber and the acquisition is expected to be completed in spring of 2015. All of us at Fyber are very happy to welcome a strong team of industry veterans.
Falk Realtime brings a multitude of enhancements to Fyber’s programmatic stack and new functionalities for app developers under a single, unified platform. We plan to integrate Falk Realtime’s ad server and RTB stack to empower our developer partners to monetize their apps in new ways, and continue to invest in future growth. This includes a wide variety of functionalities, such as setting up private marketplaces and running programmatic direct campaigns, as well as direct sold and cross promo campaigns via a self-serve ad server. For more information, please check out our FAQ.
As mobile advertising continues to shift to programmatic, we’re focused on investing in the technology and talent that will enhance our programmatic stack for app developers alike.
This is an important new chapter for Fyber, and our commitment to disrupt the status quo of mobile advertising by making it smarter and easier is just one small step in the many improvements to come.
We can’t thank you enough for your continued support and look forward to sharing more great news in 2015.
Andreas Bodczek & Janis Zech
We’re excited to announce that the Fyber Programmatic Exchange has moved out of beta and that programmatic demand is now available to all clients using interstitial ads. Through Real Time Bidding (RTB) – a programmatic technology – Demand Side Platforms (DSPs) and their advertisers can bid on app developers’ inventory in real time and apply fine-tuned targeting on the inventory most relevant to them. With this launch, Fyber now brings together a mediation layer across Interstitials and Rewarded Video with an RTB exchange.
For DSPs, Fyber’s OpenRTB-based exchange enables access to a growing base of unique mobile inventory through Fyber’s mobile Supply Side Platform, with 100% in-app placements from premium developers. Through high-performance ad formats – including Opt-in Video and Interstitials – DSPs and their advertisers can reach the segments that matter most from Fyber’s 320M+ monthly unique users and adjust their campaign budgets in real time to respond to performance. DSPs already integrated into Fyber’s RTB program include TradeMob, Mars Media Group, Ajillion, Pocket Math, Remerge, Jampp and Liquid M.
For developers, the launch of Fyber’s RTB Exchange means instant access to more high-quality Interstitial demand from leading DSPs with larger budgets. Programmatic demand competes against developers’ other demand sources, including mediation, to ensure that the highest-paying ad is always served first. “It’s great to see Fyber’s platform expand to support RTB for mobile advertising,” said Reid Sheppard, Director, Analytics Technology and Ad Revenue, Sunstorm Games. “Programmatic access to larger ad budgets and more inventory will allow us to utilize the Fyber platform to the full extent, providing efficiency and more revenue streams.”
To join our Programmatic Exchange as an advertiser, please contact [email protected].
We’re excited to share that Fyber’s direct publisher network now reaches approximately 320M+ monthly active users (MAU), as of the most recent numbers reported for March, 2015. Approximately 72M of those users come from North America, where the number of smartphone owners is reported at 183M as of 20141. This means that Fyber currently reaches almost 4 out of every 10 smartphone users in North America.
For us, this news isn’t just about the sheer number of active users, but rather what the number represents. The growth that we’ve experienced over the past two years has been driven by the partnerships that we’ve developed with great leaders in the mobile space, such as DeNA, Social Point, GREE, PikPok, Smule, Viggle, and Kik. Our goal is to empower our clients by providing a market-leading supply-side platform paired with services that positively influence all core advertising metrics. Our unified mediation and exchange tool enables partners to centrally manage their advertising stack, empowering them to make informed decisions to optimize yield. While strengthening our platform is always a core focus, we believe that the key to a successful partnership lies in the relationships established between our monetization & solutions engineering experts, along with the commercial and technical teams of our partners. We want to understand their challenges, know how their app economies work, and provide metric-driven guidance to help them reach their goals. In short: their success is our success.
For example, take SocialPoint, Spain’s largest mobile game studio and a global leader of top-grossing mobile and social games. Fyber worked with Social Point to simplify the integration of their various demand partners on multiple platforms. Not only did they see eCPMs that were 45-82% higher than publishers who only integrated a single demand source, they also found great value in the guidance of Fyber’s account management team. “Compared to Account Managers I have worked with in the past, Fyber’s team is much more proactive,” said Albert Custodio, LiveOps Manager for Social Point. “They consistently stay on top of trends to give you the best advice. This is especially helpful when you are getting started with mediation and want to make informed decisions on which ad networks you can work with to meet specific goals.” To read more about how SocialPoint achieved success with Fyber, click here.
Fyber also recently cemented a partnership with DeNA as their leading ad monetization partner in the US. Late last year, Tokyo-based DeNA began working with Fyber to test the effectively of various mobile ad monetization strategies, including Rewarded Video, Interstitials, and Offer Walls. The test was deployed on two apps – Super Battle Tactics and TRANSFORMERS: Age of Extinction – in both the iOS and Android gaming environments. The implementation immediately drove strong results in terms of increased engagement, video views, and revenue growth, resulting in Fyber being selected as DeNA’s chosen monetization provider. Read more about the results of DeNA’s partnership with Fyber.
While we’re excited about this new milestone, our team is already looking ahead to what’s next. Not only are we continuing to build out our platform to provide more monetization solutions to our clients (for example, the recent roll-out of Fyber’s Programmatic Exchange & Audience Segmentation), we’re also focused on providing insights and strategic guidance that set the groundwork for long and sustained partnerships.
We’re excited to announce that DeNA has selected Fyber as its leading mobile ad monetization partner in the United States. DeNA is a global Internet company that develops and operates a broad range of mobile and online services including games, e-commerce, and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe.
Late last year, DeNA began working with Fyber to test the effectiveness of various mobile ad monetization strategies including rewarded video, interstitials and offer walls. The test was deployed on two apps – Super Battle Tactics and TRANSFORMERS: Age of Extinction – in both the iOS and Android gaming environments. The implementation immediately drove strong results in terms of increased engagement, video views, and revenue growth, resulting in Fyber being selected as DeNA’s chosen monetization provider.
- Super Battle Tactics saw an overall ARPDAU (Average Revenue Per Daily Active User ) lift of 2 cents, with several days peaking at a 4 cent increase
- The top 25% of players watched 6 or more videos a day and the average player watched at least 3 videos per day
- Fyber’s implementation on TRANSFORMERS: Age of Extinction drove a surge in engagement through rewarded video. More than 17 years’ worth of free gameplay was delivered to players and approx. 15,000 free characters were rewarded
“The early successes we have seen from our partnership with Fyber prove the tremendous potential behind mobile ad monetization,” said Barry Dorf, Vice President of Partnerships and Alliances, DeNA. “Fyber has become a trusted partner that provides high-touch guidance and counsel around viable, practical solutions to better monetize our portfolio. Fyber will be instrumental in helping DeNA achieve our aggressive goals.”
“It’s our mission to empower our partners to discover and execute smarter ad monetization strategies,” said Janis Zech, Co-founder and CTO, Fyber. “We are thrilled to be supporting amazing companies like DeNA and helping to engage and delight their users in new and authentic ways.”
This announcement comes on the heels of Fyber’s GDC Fireside Chat, where Alex Wilhelm of TechCrunch, DeNA’s Barry Dorf and Fyber’s David Diaz will share and discuss their thoughts on the future and trends of game monetization and the role that advertising will play as part of the monetization mix. If you’re attending the conference, we invite you to join us for this or one of three other sessions that we will be hosting!
- A Glimpse into the Future of Game Monetization
Weds, Mar 4, 11:00am
Room 2011, West Hall
featuring DeNA, TechCrunch, and Fyber
- Mobile Advertising: Beyond the Day-to-Day Dollar
Weds, Mar 4, 3:30pm
Room 2011, West Hall
featuring Hothead Games, Sunstorm Games, Ninja Kiwi, PikPok, and Fyber
- Increasing the Valuation of Your Company Through Advertising
Thurs, Mar 5, 11:30am
Room 2011, West Hall
featuring Bloomberg Intelligence, Crosslink Capital, ExitRound, and Fyber
If you are not able to attend one of the sessions, but would like to meet with a member of our team, click here to set up a meeting. Look forward to seeing you at the show!
We’re excited to announce the open beta of Fyber’s Real Time Bidding (RTB) platform. Through RTB – a programmatic technology – Demand Side Platforms (DSPs) and their advertisers can bid on app developers’ inventory in real time and apply fine-tuned targeting on the inventory most relevant to them. With this launch, Fyber now brings together a mediation layer across Interstitials and Rewarded Video with an RTB exchange.
For DSPs, Fyber’s OpenRTB-based exchange enables access to a growing base of unique mobile inventory through Fyber’s mobile Supply Side Platform, with 100% in-app placements from premium developers. Through high-performance ad formats – including Opt-in Video and Interstitials – DSPs and their advertisers can reach the segments that matter most from Fyber’s 150M+ monthly unique users and adjust their campaign budgets in real time to respond to performance. DSPs already integrated into Fyber’s RTB program include TradeMob, Mars Media Group, Ajillion, Pocket Math, Remerge and Liquid M.
“With the introduction of RTB into the Fyber platform, our goal is to serve as a one-stop shop for publishers to manage all of their mobile advertising needs,” said Janis Zech, Fyber’s Co-founder and CRO. “For DSPs, we want to become the de facto platform for transacting high-value ad formats such as Interstitials. We knew this was an inevitable move for Fyber, and are thrilled to be rounding out our stack and offering RTB, especially as more budget and demand moves towards programmatic. This move enables us to provide developers
with access to all budgets available in the exchange.”
For developers, the launch of Fyber’s RTB Exchange means instant access to more high-quality Interstitial – and soon, Rewarded Video – demand, from leading DSPs with larger budgets. Programmatic demand competes against developers’ other demand sources, including mediation, to ensure that the highest-paying ad is always served first.
“It’s great to see Fyber’s platform expand to support RTB for mobile advertising,” said Reid Sheppard, Director, Analytics Technology and Ad Revenue, Sunstorm Games. “Programmatic access to larger ad budgets and more inventory will allow us to utilize the Fyber platform to the full extent, providing efficiency and more revenue streams.”
Ready to take advantage of the power of programmatic?
- To join our OpenRTB beta as an advertiser, please contact [email protected].
- If you’re a developer interested in opening your inventory to Fyber’s Programmatic Exchange, please contact your Account Manager.
- To read the full press release about Fyber’s RTB Exchange, click here.
2014 is coming to a close – and oh what a year it’s been! From our rebranding journey back in July, to our exciting acquisition news in October, to the many product and mediation partnership announcements in between, this year has been a landmark for us. But the truth of the matter is, we couldn’t have done it without you. Without the support and confidence of our developer and advertiser partners, we wouldn’t have experienced the explosive growth that we’ve achieved over the past five years, and we wouldn’t be sitting where we are today. So we want to take the time this holiday season to thank you for joining us on this exciting ride – we can’t wait to see where 2015 takes us!
2014 has been a great year at Fyber – from the unveiling of our new developer dashboard to the announcement of our new corporate brand, as well as many new partnerships that have helped to strengthen our Fyber network. So it’s no wonder that we ended the year with a bang, with two unforgettable Christmas parties in our home cities of Berlin and San Francisco.
The Berlin Fyber team celebrated by traveling back to the Golden Twenties – think Marlene Dietrich, think cabaret, opulence, and a truly decadent celebration. Our fabulous ladies and stylish gentlemen danced the night away at the Tangoloft of Fabrik23. Delicious food and drinks were complemented by piano music, followed by electro swing to finish off the night.
Fyber’s SF office, on the other hand, time-traveled into the past of 1950s America. The team bowled the night away at Mission Bowling in greaser and sock-hop attire, while sipping on speciality holiday cocktails and listening to 50s holiday music.
The two parties were a fantastic way for both of our global teams to to celebrate the holidays and wrap-up a very eventful 2014! 2015, we’re ready for you!
Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers.
Head over to VentureBeat to read more about Fyber’s big news, including thoughts from Fyber co-founder and CEO, Andreas Bodczek.
Since our launch in 2009, it’s hard to believe that five years have passed so quickly. We’ve witnessed the advertising technology landscape transform dramatically, and as the industry has evolved, so have we.
Today is a very special day for Fyber. We’re excited to announce that we have received significant investment through the acquisition by RNTS Media N.V., a global media company based in Europe. Fyber will become the centerpiece of RNTS Media as a subsidiary, and together we will continue to build the best mobile supply side platform for app developers. This is the start of the next phase of our evolution at Fyber, and we’re grateful to be empowered by RNTS Media so that we can double down and accelerate our growth on all fronts. The milestones we’ve hit along our journey, and the value we’ve grown to deliver today, gives us confidence that we’re doing something right.
We know there are still growing pains and the future will bring new mountains to climb, but we’re prepared to take on the challenges. The ad tech world is growing at a rapid pace, and it is incumbent upon us to continue evolving and improving our solutions to meet our partners’ needs. To get there, our core focus remains unchanged: to build strong and lasting partnerships with the world’s leading app developers by offering a comprehensive mobile supply side platform. This means that we’ll continue to offer the same suite of solutions our partners have come to trust, and we’ll be able to move with more speed to improve and expand these offerings. In addition, this transaction will further enable Fyber to deliver innovative solutions by investing in additional resources to accelerate our product development and evolve in key markets.
We want to thank every single one of our employees for joining us on this incredible ride and continually pushing the envelope to make Fyber a great company. Your passion, your dedication, and your contributions have brought us this far, and we’re thrilled that together we’ll continue to grow Fyber.
To our wonderful developer partners and advertiser clients, what would Fyber be without you? We’re extremely grateful for both your faith and patience, not to mention your amazing support. It’s been a busy year for us – from the re-branding of our company, to the news that we’re sharing with you today. All of us here at Fyber are committed to supporting your needs, and we look forward to embarking on the next phase of our growth together.
On a side note, we’d like to share that we are currently hiring for more than 60 positions worldwide to support our expanding operations. If you’re interested in joining us on the next step of our journey, or would like to recommend someone who might be a great fit, please contact our hiring team at [email protected].
– Andreas Bodczek and Janis Zech
Co-founders of Fyber
Last week, Fyber’s San Francisco headquarters were a little quieter than usual, as the SF-based marketing team took off for HQ in Berlin!
A hop, skip, and 14 hours later, our sleepy-eyed California crew set up shop in the Berlin home office. The week was jam-packed with meetings, workshops, and even a special team project. Since we don’t often get the chance to meet our Berlin teammates face-to-face (and in the same time zone), we made sure to make the most of it.
But of course, we were in one of Europe’s most exciting cultural centers, so you know we couldn’t spend all our time behind the desk. Naturally we took time to enjoy the sights, the sounds, and – of course – the food of Berlin.
The highlight of our trip was a team Segway tour around some of the city’s most recognizable landmarks. We zipped along the banks of the Spree river, past Bellevue Palace and the Victory Column, through the Brandenburg Gate, and ended in front of the Reichstag Building. Afterwards, we headed over to the restaurant Lokal to tuck into some delicious German fare.
As the saying goes: time flies when you’re having fun – and we definitely were! Before we knew it, it was time to head back to San Francisco, many of us with a few boxes of German chocolate in tow.
To the Berlin crew: thanks for showing us a great time in your city and being fantastic hosts!
Until next time…