Fyber releases one of the industry’s first solutions to support VPAID for in-app video ads
What does it mean for Advertisers?
Fyber already supported VPAID for web, and now we’re extending this to the mobile app experience where advertisers can create innovative video campaigns for their apps. Example benefits include:
- User Engagement: More control of in-app video ad experiences that drive interactive multimedia engagements, and positive brand awareness.
- Reach: Find your target audience by reaching over 500 million app users through Fyber’s platform.
- Save Time: You only need one video creative across screens for web and app.
- Actionable Insights: Fyber allows you to track performance of user interactions, so you gain actionable insights to design more impactful ad experiences.
Engaging interactive experiences
Advertisers can implement various video ad experiences for app users by leveraging VPAID’s capabilities. Here are 3 examples.
1) Interactive content
2) In-video banners during play
3) Buy-now & social media CTAs
To learn more about how VPAID for in-app can help you provide rich interactive ad experiences, please reach out to your Account Manager or email [email protected]