On the heels of our recent roll-out of Ad Control for Interstitials, we’re excited to announce that we’re introducing the same set of features to help you manage your ad monetization strategy for Rewarded Video. You can now easily prioritize your mediated ad networks with our Demand Source Priority rules and manage your users’ ad monetization experience by setting up impression caps and pacing rules directly from the Dashboard, without the need to write a single line of code.
Fyber’s new Demand Priority feature allows you to stay in control of your direct deals, while continuing to benefit from Fyber’s Predictive Algorithm to optimize the rest of your demand sources. Want to top-rank a video ad network because you have a direct deal with that specific partner? Just drag and drop the mediated ad networks into the order you’d like to prioritize them and indicate whether you’d like to apply these settings to a specific country or globally.
For example, let’s say you have a deal with Ad Networks A & B in the US and UK. You can easily top rank them just for those countries, which means that in those regions they will be served before all other demand sources. Then, after the ads from your top-choice ad networks are called, you could either rank a second choice ad network, or group together multiple ad networks and leave it up to Fyber’s Predictive Algorithm to serve the top-paying ads.
Ad Delivery Rules
Show your users the right ads at the right time with Fyber’s new Frequency-Capping and Pacing features. The impression cap allows you to define the maximum number of impressions allowed per day for each user, while the pacing rule lets you decide exactly how often your users are exposed to ads. These rules can be applied to all regions or defined per country.
For example, let’s say your app has demonstrated strong in-app purchase revenues in Germany, so you want to reduce your users’ exposure to ads. You can set up a delivery rule in this specific country that defines a max of 10 impressions per day and a pacing rule that allows ads to be shown every 50 minutes, while the rest of the region is served with 20 impressions per day and a pacing of every 15 minutes.
Ready to get started?
These features are readily available through the Ad Monetization Dashboard for your iOS applications, but to take advantage of them on Android, please ensure that your app is using Fyber SDK 6.5 or a newer version (download our latest SDK). For any additional questions, please contact your Account Manager.