Ad Tech Veteran Rujul Patel Joins Fyber’s Leadership Team
We are excited to announce that an ad tech veteran Rujul Patel joins our team as SVP of Global Developer Relations. He’ll lead the developer relations team with an objective of empowering app and game developers’ globally to drive more revenue in a rapidly-evolving app ecosystem.
With more than 20 years of industry experience that began in engineering and product management, Rujul was most recently SVP of global publisher solutions at Amobee where he played a vital role in building the company’s global publisher business, including mobile, native and video. Prior to this, he served as the head of product management at Nominum where he was responsible for delivering products that met DNS needs of more than 500M broadband households globally, and was a senior product manager at Yahoo! and Intuit.
“Publishers and developers want to partner with the most powerful, scalable and flexible mobile monetization platform to optimize all ad revenue sources across every connected device,” said Rujul Patel, SVP of Global Developer Relations, Fyber. “I’m excited to drive the company’s developer-focused strategy and to ensure that we’re meeting and exceeding the complex needs of our expanding global publisher base.”
“Rujul joins us at the perfect time, bringing both a deep understanding of the ad tech ecosystem and outstanding experience of building and leading high-impact global publisher sales, product and operating teams,” said Jim Schinella, CBO of Fyber. “He understands developer and publisher needs at a deep product and user experience level, while also possessing demand-side expertise, including programmatic buying.” Fyber’s addition of programmatic capability and DSP demand calls for an evolving monetization discussion with developers and publishers that Rujul can bring to our developer relations team and to our partners.
Video and in-app programmatic deliver the scale and efficiency that helps encourage billions of additional dollars in ad spend, which is why we’ve seen, and will continue to see, significant growth in that area. The rapid growth in the programmatic space affords Fyber’s developer partners two distinct benefits: a more efficient way to monetize and a way to reach premium advertisers.
Rujul will report directly to Fyber’s Chief Business Officer, Jim Schinella, and will be based in San Francisco.