Announcing the ‘2019 State of In-App Advertising and Monetization’ survey results

How mobile game developers earn revenue for their games is changing before our very eyes. You need to look no further than the top free games charts, occupied now by many hyper-casual games from hybrid monetization-led companies such as Voodoo, SayGames, and Good Job Games. These game companies are turning the blueprint for monetizing a freemium app on its head, generating significant revenue through more than one point of monetization—namely in-app ads (IAA) and in-app purchases (IAP). Along with the introduction of new ways to buy ad space in-app (i.e. in-app bidding), these mobile game developers are also changing digital marketers’ perception of advertising in mobile games.


Fyber 2019 State of In-App Advertising and Monetization report pages v2


But what are other mobile game and app developers thinking and doing? What are the perspectives they have on business models, the ROI of IAA, the app bidding advertising model, and much more? And how far along are digital marketers in shifting their advertising budget to in-app? In June 2019, we surveyed 400 app developers and 400 marketers, who shared how they’re thinking about in-app advertising and monetization, what’s working, how the industry is changing in the next few years, and more.


We attempted to answer some of these questions in a new survey we’re calling the 2019 State of In-App Advertising and Monetization.


Over the complete set of survey data across 35 charts, you’ll learn:


  • Two-thirds (67%) of app developers see app bidding/real-time unified auctions representing the future of ad monetization. (Click to tweet)
  • When it comes to monetizing apps, 42% of app developers ranked their biggest challenge as ensuring ad creatives aren’t intrusive to their content. (Click to tweet)
  • And much, much more.




Fyber 2019 State of In-App Advertising and Monetization promo blog post v4

Read these next

Contact Us

    By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

    If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.