Announcing the beginner’s guide to in-app header bidding and unified auctions

It’s rare to see evolutionary change in action because it occurs gradually and incrementally over time. Sometimes, however, those changes can be seen ripping across the landscape like a lightning storm. Such was the case when the digital advertising industry witnessed evolution before its very eyes. In mid-2015, header bidding came to be, shocking the desktop advertising world.

 

READ THE GUIDE →

 

Today, mobile app advertising is undergoing an evolutionary transformation of its own, though it’s an entirely different beast compared to its desktop and mobile web counterparts. Mobile app advertising requires more than just a new auction to improve fairness and efficiency, it requires a complete overhaul—all the way down to its ad serving genetic blueprint.

Fyber beginner's guide in-app header bidding unified auction blog banner

Inside our brand new guide to in-app header bidding and unified auctions, discover the genetic underpinnings of mobile app advertising’s shift from the sequential waterfall model to a parallel, unified auction, so you can prepare your business for the future of mobile ad buying and selling.

 

Here’s what else you’ll learn from this essential guide:

 

  • Why the sequential waterfall model is unfair and inefficient
  • The 3 key benefits of a unified auction
  • An exclusive perspective on in-app header bidding and unified auctions from AdColony’s David Pokress

 

READ THE GUIDE →

Read these next

Contact Us










    By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

    If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.