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5 min read | Oct 22, 2018
Hyper casual: Inside the design and monetization of mobile’s hit genre
In mobile gaming, industry observers have always assumed that more powerful smartphones will...
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14 min read | Apr 25, 2018
Mobile game experts on the in-app header bidding revolution
At the most recent Game Developers Conference (GDC) in San Francisco, I had...
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6 min read | Apr 6, 2018
Dear waterfall, it’s time for in-app header bidding to shine
We are in the midst of a revolution. There is an uprising in...