- 5 min read | Jan 13, 2022
Looking ahead: 2022 in the mobile landscape
2021 was a transformative year in the app ecosystem. The news of Apple’s...
- 3 min read | Dec 9, 2021
Privacy-First Mobile Marketing in 4 Steps
Consumers want privacy. And no place is privacy of higher concern than on...
- 4 min read | Dec 7, 2020
Post-IDFA ready – Fyber, MOLOCO, and Branch successfully test SKAdNetwork for programmatic user acquisition
Soon after Apple’s announcement of its intention to fundamentally change how advertising-related privacy...
- 2 min read | Nov 19, 2020
Fyber FairBid Moves Into In-App Bidding Open Beta on Meta Audience Network
Meta Audience Network bidding is now available to all Fyber FairBid publishers. We...
- 3 min read | Nov 16, 2020
Fair, transparent, simple – Fyber FairBid is transitioning to first-price auction
The mediation landscape went through a generational shift with the introduction of bidding...
- 4 min read | Aug 31, 2020
Is iOS 14 the end of programmatic in the app ecosystem?
In this two part series, we will examine the impact of iOS 14...
- 3 min read | Aug 20, 2020
The Growing Role of DSPs in a Post-IDFA World
With the growing adoption of in-app bidding solutions, DSPs have become an increasingly...