Itai Cohen, VP Marketing & Corporate Strategy, Author at Fyber Blog

4 min read | Dec 7, 2020
Updates
Post-IDFA ready – Fyber, MOLOCO, and Branch successfully test SKAdNetwork for programmatic user acquisition

Itai Cohen, VP Marketing & Corporate Strategy

Soon after Apple’s announcement of its intention to fundamentally change how advertising-related privacy...

Itai Cohen, VP Marketing & Corporate Strategy

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2 min read | Nov 19, 2020
Monetization
Fyber FairBid Moves Into In-App Bidding Open Beta on Facebook Audience Network

Itai Cohen, VP Marketing & Corporate Strategy

Facebook Audience Network bidding is now available to all Fyber FairBid publishers. We...

Itai Cohen, VP Marketing & Corporate Strategy

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3 min read | Nov 16, 2020
Monetization
Fair, transparent, simple – Fyber FairBid is transitioning to first-price auction

Itai Cohen, VP Marketing & Corporate Strategy

The mediation landscape went through a generational shift with the introduction of bidding...

Itai Cohen, VP Marketing & Corporate Strategy

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4 min read | Aug 31, 2020
Advertising
Is iOS 14 the end of programmatic in the app ecosystem?

Itai Cohen, VP Marketing & Corporate Strategy

In this two part series, we will examine the impact of iOS 14...

Itai Cohen, VP Marketing & Corporate Strategy

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3 min read | Aug 20, 2020
Monetization
The Growing Role of DSPs in a Post-IDFA World

Itai Cohen, VP Marketing & Corporate Strategy

With the growing adoption of in-app bidding solutions, DSPs have become an increasingly...

Itai Cohen, VP Marketing & Corporate Strategy

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Post-IDFA ready – Fyber, MOLOCO, and Branch successfully test SKAdNetwork for programmatic user acquisition

Fyber FairBid Moves Into In-App Bidding Open Beta on Facebook Audience Network

Fair, transparent, simple – Fyber FairBid is transitioning to first-price auction

Is iOS 14 the end of programmatic in the app ecosystem?

The Growing Role of DSPs in a Post-IDFA World

Contact Us

Post-IDFA ready – Fyber, MOLOCO, and Branch successfully test SKAdNetwork for programmatic user acquisition

Fyber FairBid Moves Into In-App Bidding Open Beta on Facebook Audience Network

Sign up for the Fyber Blog newsletter

Delivered every month

Thanks for subscribing!

Fair, transparent, simple – Fyber FairBid is transitioning to first-price auction

Is iOS 14 the end of programmatic in the app ecosystem?

The Growing Role of DSPs in a Post-IDFA World

Contact Us

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