Axel Bringéus Joins SponsorPay From King.com

By Projjol Banerjea
Tuesday, April 12, 2011 / 1 min read

Axel BringeusWe’re thrilled to introduce the latest addition to our talented and multicultural team – Axel Bringéus has joined SponsorPay as Director Publisher Sales (Europe).

Axel, please tell us a little bit about yourself.
I am of Swedish origin but grew up in Germany and the US and also studied in France, which makes it extra exciting to be part of such a diverse team as at SponsorPay.

How did you join SponsorPay?
I came across SponsorPay in my previous job when I was running the advertising sales business for King.com in Stockholm, Sweden. SponsorPay was not only the best performer among the seven ad-funded payments providers I worked with, but also a very professional partner who helped me develop our business. They made such an impression on me that I just had to join.

In your new role, what do you focus on?
My aim is to reach out to publishers around the globe and build valuable, trusted partnerships for monetization across all platforms. Having worked on ‘the other side’ for two and a half years, I have a fairly good understanding of publishers’ perspectives and needs.

What are the biggest opportunities from your point of view?
Right now, the most important developments are in the mobile sector. Mobile smartphone hardware (and, to an extent, software as well) is increasingly being designed and built for gaming with fantastic new titles being released every day. I am very passionate about mobile gaming and look forward to helping all the great developers and publishers out there reach their full potential with SponsorPay’s mobile platform.