Boost Your Video Campaigns with Captivating Content

By Stephanie Newman
Tuesday, January 14, 2014 / 1 min read

Video-based app distribution campaigns are a great way to acquire new users for your app. Here are some tips on how to create high-performing campaigns that drive results:

Step 1: Video Content Creation

Short videos win. We’ve seen videos of 15-20 seconds perform the best for their crispness and ability to grab users’ full attention. To boost your conversion rate when advertising games, show users key elements of gameplay that will intrigue them. Even if users don’t install your app right away, having seen the trailer might just convince them to download your app the next time they encounter it in the app store.

Videos of 15-20 seconds will deliver the highest conversion rates for your campaigns.

Videos of 15-20 seconds will deliver the highest conversion rates for your campaigns.

Step 2: Endcard Design

After the video, users are presented with an Endcard that summarizes the app’s info and lets them proceed to the app store. In many cases, you can provide high-quality background images to contribute to the success of your Endcard. Choose appealing graphics with a layout that will wrap nicely around the text on the Endcard. You’ll want to be sure that your creatives don’t get lost behind the Endcard’s fixed text.

The Jelly Splash endcard is eye-catching with a strong visual theme, and the illustrations don't collide with the text information in the center of the card.

The Jelly Splash endcard is eye-catching with a strong visual theme, and the illustrations don’t collide with the text information in the center of the card.

Step 3: App Store Page Optimization

In the app store, users make the final decision to download your app, so you’ll want to pay special attention to the appearance of your page.  The type and order of the screenshots you show should entice and inform your users. Consistency is also crucial, so users should see a page visually in line with your original video content and Endcard. For more on app store optimization, refer to App Annie’s app marketing guide, KissMetric’s post on app store optimization, or our blog post onGoogle Play marketing.

Wooga's Jellf Splash app store page shows visual consistency with its prior video content and Endcard.

Wooga’s Jelly Splash app store page shows visual consistency with its prior video content and Endcard.

 

Tags: Monetization