At Fyber, we’re on a mission to build one of the largest independent mobile monetization platforms in the market — so we’re excited to announce a new hire that will help move us toward that goal: Michael Bullion, our first Chief Product Officer.
Leading product development and innovation while ensuring that our products meet the increasingly sophisticated needs of app developers and media companies will be Michael’s main priorities. And with two decades of global product, marketing and operations experience, the evolution of our tech stack is in very capable hands.
Michael joins us from London-based Glow Digital Media where he led product strategy and delivery. Before that, he held roles at various ad tech startups, as well as companies such as Microsoft, Hibu and PwC.
The road ahead
Michael joins Fyber in the midst of massive business growth — both organically and as a result of our Falk and Heyzap acquisitions — so his expertise will be crucial as we work to integrate various tools and features into a unified monetization platform.
As our founder and COO Janis Zech notes:
“It’s an extremely important time for Fyber as we continue to speed up product innovations that help cement our position as a top player in the mobile advertising ecosystem. Michael brings a wealth of technology experience that will enable us to produce best-in-class products.”
We asked Michael what made him most excited about joining the Fyber Nation at such a pivotal time. We’ll share his thoughts on the product vision and roadmap once he’s settled into the role, but here’s the short answer in the meantime:
“When I think about an exciting opportunity, I look for four key things: dynamic industry growth, rapid disruption, a big vision and great people. And very quickly after meeting the team, it was clear that Fyber is at the intersection of these elements.
As digital advertising spend explodes, app publishers and advertisers are increasingly demanding sophisticated integrated solutions from their technology providers. And this causing significant disruption in our ecosystem for point solution providers.
I believe that Fyber is perfectly positioned to capitalise on this disruption. Andreas and Janis have a big vision and are aggressively investing in the people, companies and technology required to accelerate our growth in the ad tech space. We have a lot of work ahead to execute the vision, but I’m very excited by both the opportunity and the global team we have in place to achieve it.”
You can find Michael on Twitter at @mbullion, where he shares thought-provoking stats, links and brief POVs on all things mobile, technology and business operations.