This week, SponsorPayers took to both the stage and the expo floor at ad:tech San Francisco.
Our VP Marketing & Talent, Projjol Banerjea was part of the session “Game On: How Gamification Drives Sales & Customer Engagement”. He joined Aaron Lassila, Senior Director at Electronic Arts, and Erik Lundberg, GM and VP at Native X, to first present on and then discuss a range of topics including gamification mechanisms/techniques for brands, gaming audiences and in-game/app advertising. The panel was moderated by Samantha Skey, Chief Revenue Office at SheKnows and ad:tech board member.
Projjol also discussed value-exchange advertising and mobile platforms with citizen media outfit Allvoices:
More ad:tech coverage by Allvoices including interviews with Guy Kawasaki (Alltop), Tom Conrad (Pandora) and Brian Johnson (Intel) available here: http://www.allvoices.com/adtech
Finally, some pics from our kiosk: