Busy Week for SponsorPayers at ad:tech

By Marketing Team
Friday, April 12, 2013 / Less than a minute read

This week, SponsorPayers took to both the stage and the expo floor at ad:tech San Francisco.

Our VP Marketing & Talent, Projjol Banerjea was part of the session “Game On: How Gamification Drives Sales & Customer Engagement”. He joined Aaron Lassila, Senior Director at Electronic Arts, and Erik Lundberg, GM and VP at Native X, to first present on and then discuss a range of topics including gamification mechanisms/techniques for brands, gaming audiences and in-game/app advertising. The panel was moderated by Samantha Skey, Chief Revenue Office at SheKnows and ad:tech board member.

Projjol Banerjea presents to audiences: "Game On: How Gamification Drives Sales & Customer Engagement        Projjol Banerjea presents to audiences: "Game On: How Gamification Drives Sales & Customer Engagement

Projjol also discussed value-exchange advertising and mobile platforms with citizen media outfit Allvoices:

More ad:tech coverage by Allvoices including interviews with Guy Kawasaki (Alltop), Tom Conrad (Pandora) and Brian Johnson (Intel) available here: http://www.allvoices.com/adtech

Finally, some pics from our kiosk:

SponsorPay at ad:tech - I        SponsorPay at ad:tech - II

Tags: Events