Case study: Getting UA right
Thursday, May 28, 2015 / Less than a minute read
In our latest case study, we take a look at how Social Point – Spain’s largest mobile game studio – achieved success by working with Fyber to execute a smart and targeted user acquisition strategy. A leading developer of top-grossing mobile and social games, Social Point’s games have garnered over 50M monthly active users and more 100 million downloads. In this study, we’ll examine how Social Point:
o Earned the #2 rank amongst US Android games for their title, Monster Legends
o Influenced 66% of acquired users to complete the game’s tutorial
o Achieved an average ROI of 7-10% per user
Download the study to read the full story.
