Case study: Getting UA right

By Tiffany Cantle
Thursday, May 28, 2015 / Less than a minute read

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In our latest case study, we take a look at how Social Point – Spain’s largest mobile game studio – achieved success by working with Fyber to execute a smart and targeted user acquisition strategy. A leading developer of top-grossing mobile and social games, Social Point’s games have garnered over 50M monthly active users and more 100 million downloads. In this study, we’ll examine how Social Point:

o  Earned the #2 rank amongst US Android games for their title, Monster Legends
o  Influenced 66% of acquired users to complete the game’s tutorial
o  Achieved an average ROI of 7-10% per user

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