Case Study: User Acquisition (Playrix)
This leading publisher of popular mobile games such as Gardenscapes, Township and Fishdom relies on Fyber to acquire high-quality users at scale. To achieve this they run campaigns – Video, Cost-per-install (CPI), and Cost-per-Engagement (CPE) – across Fyber’s unique inventory of over 500 million users in direct app integrations. Fyber has helped propel Playrix games into the top ranks of casual mobile games on both iOS and Android. Download the full case study to read more and learn how they do it.