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Mobile user acquisition strategies from Disney Heroes: Battle Mode maker PerBlue
Not every small studio gets the chance to hook up with a media... See More
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5 min read | Feb 8, 2018
Making Sense of Second-Price Auctions
We share the mechanisms of second-price auctions in RTB and how header bidding is blurring the lines....
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3 min read | Jan 17, 2018
5 Video Ad Trends to Watch in 2018
Stay ahead of the competition with these 5 video advertising trends to watch in 2018....
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2 min read | Dec 14, 2017
Dos and Don’ts for Holiday-Themed Ads
With the holiday frenzy in full swing, here’s a list of dos and don’ts for making the best holiday-themed mobile ads!...
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6 min read | Oct 18, 2017
How to Get the Most Out of Each Video Ad
Learn how you can get the most out of any mobile video ad creative by designing around advertising platform differences....
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3 min read | Sep 18, 2017
Key Takeaways from Dmexco 2017
Learn more about cross-media measurement, viewability and how the industry is predicted to be regulated....
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