4 min read | Aug 31, 2020
Advertising
Is iOS 14 the end of programmatic in the app ecosystem?

Itai Cohen, VP Marketing & Corporate Strategy

In this two part series, we will examine the impact of iOS 14...

Itai Cohen, VP Marketing & Corporate Strategy

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3 min read | Jul 9, 2020
Advertising
Contextual app targeting in the post-IDFA era

Offer Yehudai, President

In the short time that passed since Apple’s announcement, much has been written...

Offer Yehudai, President

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< 1 min read | Dec 3, 2018
Advertising
Announcing the in-app advertising survey of brands and media agencies

Scott Reyburn

Why don’t brands and media agencies increase ad spend through in-app advertising and...

Scott Reyburn

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6 min read | Oct 4, 2018
Advertising
Mobile user acquisition strategies from Disney Heroes: Battle Mode maker PerBlue

Scott Reyburn

Not every small studio gets the chance to hook up with a media...

Scott Reyburn

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5 min read | Feb 8, 2018
Advertising
Making Sense of Second-Price Auctions

We share the mechanisms of second-price auctions in RTB and how header bidding is blurring the lines...

Scott Reyburn

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4 min read | Jan 17, 2018
Advertising
5 Video Ad Trends to Watch in 2018

Stay ahead of the competition with these 5 video advertising trends to watch in 2018...

Dillon Becker

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3 min read | Dec 14, 2017
Advertising
Dos and Don’ts for Holiday-Themed Ads

With the holiday frenzy in full swing, here’s a list of dos and don’ts for making the best holiday-themed mobile ads!...

Dillon Becker

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6 min read | Oct 18, 2017
Advertising
How to Get the Most Out of Each Video Ad

Learn how you can get the most out of any mobile video ad creative by designing around advertising platform differences...

Dillon Becker

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4 min read | Sep 18, 2017
Advertising
Key Takeaways from Dmexco 2017

Learn more about cross-media measurement, viewability and how the industry is predicted to be regulated...

Fanni Stalzer

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7 min read | Sep 6, 2017
Advertising
User Acquisition Tips From Match Group

Tinder's James Peng shares his best advice on tackling the biggest challenges companies face with user acquisition...

Scott Reyburn

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4 min read | Aug 24, 2017
Advertising
9 Video Ad Creative Inspirations

In a creative rut? Check out 9 of the best sources for creative inspiration to help you improve your video ad creatives...

Dillon Becker

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Is iOS 14 the end of programmatic in the app ecosystem?

Contextual app targeting in the post-IDFA era

Announcing the in-app advertising survey of brands and media agencies

Mobile user acquisition strategies from Disney Heroes: Battle Mode maker PerBlue

Making Sense of Second-Price Auctions

5 Video Ad Trends to Watch in 2018

Dos and Don’ts for Holiday-Themed Ads

How to Get the Most Out of Each Video Ad

Key Takeaways from Dmexco 2017

User Acquisition Tips From Match Group

9 Video Ad Creative Inspirations

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