- 4 min read | Jan 10, 2022
Mobile Monday: Retail App Report, Super Apps, and ATT’s Effect on Opt-in Rates
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you...
- < 1 min read | Nov 24, 2021
Your Resource Guide to Holiday Shopping Research & Insights
- 3 min read | Nov 18, 2021
Advertisers, here are best practices to prepare for the holiday season
The holiday season is looming. It’s a bustling time for advertisers and a...
- 2 min read | Sep 15, 2021
Start your holiday clean up early this year
With the holiday season looming upon us, we find ourselves preparing and planning...
- 4 min read | Aug 16, 2021
Mobile Monday: Meta Explores Monetizing WhatsApp, Growth of Mobile Tabletop Games, Mobile Game Spend Post-Pandemic
Mobile Monday is the weekly roundup of the latest news, trends, and developments...
- 4 min read | May 19, 2021
Measuring the Incremental Sales Lift Across Mediums
The Fyber blog is your source of product updates, thought leadership, and actionable...
- 4 min read | Aug 31, 2020
Is iOS 14 the end of programmatic in the app ecosystem?
In this two part series, we will examine the impact of iOS 14...
- 3 min read | Jul 9, 2020
Contextual app targeting in the post-IDFA era
In the short time that passed since Apple’s announcement, much has been written...
- < 1 min read | Dec 3, 2018
Announcing the in-app advertising survey of brands and media agencies
Why don’t brands and media agencies increase ad spend through in-app advertising and...
- 6 min read | Oct 4, 2018
Mobile user acquisition strategies from Disney Heroes: Battle Mode maker PerBlue
Not every small studio gets the chance to hook up with a media...
- 5 min read | Feb 8, 2018
Making Sense of Second-Price Auctions
We share the mechanisms of second-price auctions in RTB and how header bidding is blurring the lines...
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