- 4 min read | May 19, 2021
Measuring the Incremental Sales Lift Across Mediums
The Fyber blog is your source of product updates, thought leadership, and actionable...
- 4 min read | Aug 31, 2020
Is iOS 14 the end of programmatic in the app ecosystem?
In this two part series, we will examine the impact of iOS 14...
- 3 min read | Jul 9, 2020
Contextual app targeting in the post-IDFA era
In the short time that passed since Apple’s announcement, much has been written...
- < 1 min read | Dec 3, 2018
Announcing the in-app advertising survey of brands and media agencies
Why don’t brands and media agencies increase ad spend through in-app advertising and...
- 6 min read | Oct 4, 2018
Mobile user acquisition strategies from Disney Heroes: Battle Mode maker PerBlue
Not every small studio gets the chance to hook up with a media...
- 5 min read | Feb 8, 2018
Making Sense of Second-Price Auctions
We share the mechanisms of second-price auctions in RTB and how header bidding is blurring the lines...
- 4 min read | Jan 17, 2018
5 Video Ad Trends to Watch in 2018
Stay ahead of the competition with these 5 video advertising trends to watch in 2018...
- 3 min read | Dec 14, 2017
Dos and Don’ts for Holiday-Themed Ads
With the holiday frenzy in full swing, here’s a list of dos and don’ts for making the best holiday-themed mobile ads!...
- 6 min read | Oct 18, 2017
How to Get the Most Out of Each Video Ad
Learn how you can get the most out of any mobile video ad creative by designing around advertising platform differences...
- 4 min read | Sep 18, 2017
Key Takeaways from Dmexco 2017
Learn more about cross-media measurement, viewability and how the industry is predicted to be regulated...
- 7 min read | Sep 6, 2017
User Acquisition Tips From Match Group
Tinder's James Peng shares his best advice on tackling the biggest challenges companies face with user acquisition...