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3 min read | Feb 20, 2017
Insights From Casual Connect Europe 2017
Check out which three key trends were repeated over and over in many sessions at Casual Connect Europe...
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2 min read | Nov 23, 2016
Holiday mobile engagement tips & trends
Insights on mobile engagement trends that can help advertisers get in front of their right mobile audience this season...
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2 min read | Nov 8, 2016
Mobile user acquisition tips for EMEA
Helping you develop a holistic mobile user acquisition strategy for the EMEA region. ...
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2 min read | Oct 19, 2016
Programmatic Guide Part 1: Value Chain
Mobile Developer’s Guide to Programmatic: Part 1 in article series to help bridge gap between ad tech & app monetization...
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1 min read | Oct 6, 2016
Using End Cards to Improve Performance
For video ads using VAST, an effective way to reinforce messaging and drive user interaction is using End Cards...
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3 min read | Sep 14, 2016
Fraud-prevention in programmatic space
The programmatic advertising industry becomes ever more advanced. So does fraud...
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2 min read | Aug 4, 2016
20 Years of Smartphones & the Mobile Web
We look back at the world's first smartphone...
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1 min read | Jul 19, 2016
Inneractive is Now Part of the Family
Our parent company’s deal to acquire Inneractive Ltd has been signed and closed...
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2 min read | Jul 13, 2016
Decoding Android's "Contains Ads" Label
Will the Play Store's new labels make you reexamine your ad integrations? ...
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2 min read |
Ad Integration Tips for Sports Apps
Our M&G team explores how to integrate ads into sports games...
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2 min read | Jun 28, 2016
Under the Hood: How Mediation Works
Every day we interact with complex technology and don’t stop to think about how it actually works. Like mediation...
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