- 3 min read | Oct 19, 2016
Programmatic Guide Part 1: Value Chain
Mobile Developer’s Guide to Programmatic: Part 1 in article series to help bridge gap between ad tech & app monetization...
- 2 min read | Oct 6, 2016
Using End Cards to Improve Performance
For video ads using VAST, an effective way to reinforce messaging and drive user interaction is using End Cards...
- 3 min read | Sep 14, 2016
Fraud-prevention in programmatic space
The programmatic advertising industry becomes ever more advanced. So does fraud...
- 3 min read | Aug 4, 2016
20 Years of Smartphones & the Mobile Web
We look back at the world's first smartphone...
- 2 min read | Jul 19, 2016
Inneractive is Now Part of the Family
Our parent company’s deal to acquire Inneractive Ltd has been signed and closed...
- 3 min read | Jul 13, 2016
Decoding Android's "Contains Ads" Label
Will the Play Store's new labels make you reexamine your ad integrations? ...
- 3 min read |
Ad Integration Tips for Sports Apps
Our M&G team explores how to integrate ads into sports games...
- 3 min read | Jun 28, 2016
Under the Hood: How Mediation Works
Every day we interact with complex technology and don’t stop to think about how it actually works. Like mediation...
- 5 min read | Apr 2, 2016
Ad Mediation: 5 Key Factors
How do you choose a mobile ad mediation partner? Follow these 5 tips...
- 2 min read | Mar 17, 2016
GDC: Three Reasons Digital Marketers Should Attend
GDC is more than just a games conference. It's good for digital marketers, too...
- 2 min read | Mar 10, 2016
Introducing the New Fyber Ad Server
Mobile developers and publishers get more control over their inventory with the launch of the new Fyber Ad Server...