Monetization
< 1 min read | Aug 13, 2018

Announcing the beginner’s guide to in-app header bidding and unified auctions

It’s rare to see evolutionary change in action because it occurs gradually and...

Scott Reyburn

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Monetization
< 1 min read | Aug 9, 2018

[Webinar] The state of in-app header bidding: What does it mean for mobile publishers?

In 2015, header bidding came to be. Within two years, over 70% of...

Alina Lacey-Varona

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Monetization
3 min read | Jun 26, 2018

5 best practices for rewarded video from Candy Crush maker King

“If you create a great advertising experience for players, they’re going to want...

Alina Lacey-Varona

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Monetization
5 min read | May 29, 2018

Our 6 must-reads on rewarded video ads

Mobile gaming is a tough industry to break, so tips from those at...

Scott Reyburn

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Monetization
4 min read | May 22, 2018

How Nordeus beat EA and monetized the world with rewarded ads

In the tumultuous world of gaming, few indie studios survive a change of...

Scott Reyburn

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Monetization
14 min read | Apr 25, 2018

Mobile game experts on the in-app header bidding revolution

At the most recent Game Developers Conference (GDC) in San Francisco, I had...

Christy Wong-Taylor

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Monetization
6 min read | Apr 6, 2018

Dear waterfall, it’s time for in-app header bidding to shine

We are in the midst of a revolution. There is an uprising in...

Christy Wong-Taylor

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Monetization
6 min read | Apr 2, 2018

Here’s why Fluffy Fairy Games puts rewarded video at their core

Few mobile game studios deliver a big hit with their first release. But...

Scott Reyburn

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Monetization
6 min read | Mar 5, 2018

From creating experimental successes to writing the book on rewarded video—How Game Hive did it

It’s tough for a small gaming studio to find worldwide success. But Game...

Scott Reyburn

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Monetization
5 min read | Dec 11, 2017

Bringing Header Bidding to Mobile

Find out what Fyber is doing to bring the technique of header bidding to life for mobile app and game publishers...

Scott Reyburn

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Monetization
7 min read | Nov 13, 2017

The Inside Story on SEGA's New Strategy

SEGA walks through their recent ad-supported initiative SEGA Forever and the network effects driving their new strategy...

Scott Reyburn

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