DeNA Selects Fyber as Leading Ad Monetization Partner in US

By Tiffany Cantle
Wednesday, March 4, 2015 / 1 min read

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We’re excited to announce that DeNA has selected Fyber as its leading mobile ad monetization partner in the United States. DeNA is a global Internet company that develops and operates a broad range of mobile and online services including games, e-commerce, and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe.

Late last year, DeNA began working with Fyber to test the effectiveness of various mobile ad monetization strategies including rewarded video, interstitials and offer walls. The test was deployed on two apps – Super Battle Tactics and TRANSFORMERS: Age of Extinction – in both the iOS and Android gaming environments. The implementation immediately drove strong results in terms of increased engagement, video views, and revenue growth, resulting in Fyber being selected as DeNA’s chosen monetization provider.

  • Super Battle Tactics saw an overall ARPDAU (Average Revenue Per Daily Active User ) lift of 2 cents, with several days peaking at a 4 cent increase
  • The top 25% of players watched 6 or more videos a day and the average player watched at least 3 videos per day
  • Fyber’s implementation on TRANSFORMERS: Age of Extinction drove a surge in engagement through rewarded video. More than 17 years’ worth of free gameplay was delivered to players and approx. 15,000 free characters were rewarded

“The early successes we have seen from our partnership with Fyber prove the tremendous potential behind mobile ad monetization,” said Barry Dorf, Vice President of Partnerships and Alliances, DeNA. “Fyber has become a trusted partner that provides high-touch guidance and counsel around viable, practical solutions to better monetize our portfolio. Fyber will be instrumental in helping DeNA achieve our aggressive goals.”

“It’s our mission to empower our partners to discover and execute smarter ad monetization strategies,” said Janis Zech, Co-founder and CTO, Fyber. “We are thrilled to be supporting amazing companies like DeNA and helping to engage and delight their users in new and authentic ways.”

This announcement comes on the heels of Fyber’s GDC Fireside Chat, where Alex Wilhelm of TechCrunch, DeNA’s Barry Dorf and Fyber’s David Diaz will share and discuss their thoughts on the future and trends of game monetization and the role that advertising will play as part of the monetization mix. If you’re attending the conference, we invite you to join us for this or one of three other sessions that we will be hosting!

If you are not able to attend one of the sessions, but would like to meet with a member of our team, click here to set up a meeting. Look forward to seeing you at the show!