Digital Dish of the Week: #5YearsToLive

Meet Nkaitole. He is a 4-year-old Maasai boy living in Kenya. He also has a one in five chance of dying before the age of 5 from unsafe drinking water. Here is the latest spot that moves us. Brought to you by DDB in New York and the clean-water organization WATERisLIFE, this ad doesn’t focus on what Nkaitole doesn’t have in his village – it shows us what children like him can have if they can live with the help of clean and safe drinking water.

It is a beautiful and also heart-breaking video. See how Nkaitole completes his bucket list…and make sure you have some tissues nearby just in case.

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