Digital Dish of the Week: A Dramatic Surprise On A Quiet Square

By Projjol Banerjea
Friday, April 13, 2012 / Less than a minute read

We’re excited to roll out SponsorPay’s Digital Dish of the Week! A weekly series where every Friday we showcase something ‘cool’ within the fields of gaming, mobile and/or advertising.

Our premiere post features this week’s breakout meme – television network TNT‘s A Dramatic Surprise On A Quiet Square, a fantastic example of creative marketing and virality. The video illustrates the power of social marketing; it received over 5 million views in less than 24 hours and now has over 11 million views on YouTube.

In an effort to promote the launch of the TV channel in Belgium a big red push button was set on “an average Flemish square of an average Flemish town” and affixed with a sign that read “Push to add drama”. This is what ensued:

 

Tags: Monetization