Each year advertisers spend big creating memorable Super Bowl ads for millions, but many believe that money could be better spend on digital advertising. This year, several brands did just that and focused their attention on more engaging platforms.
In many cases, the decision to use social media paid off, especially due to the buzz around the stadium blackout. Specifically, those that leveraged Twitter saw a lot of success. The best example of a brand who was able to think on their toes and immediately immerse themselves in the blackout buzz is Oreo. Check out what Oreo (and others) did to stand out!
In case you missed any of them, you can view all the commercials from the Super Bowl here.