In a cross-promotion campaign, Coca-Cola partnered with the latest James Bond saga Skyfall to create a truly interactive ad. After train passengers engaged with a Coca-Cola vending machine, they were given 70 seconds to “unlock the 007” within themselves for a chance to win exclusive tickets. Watch the video to see what ensues.

Read these next
- 3 min read | May 17, 2022
Effectively Scaling Apps – The Myth of the Whale Busted
Is it better to have 50 customers who each spend $2 with your...
Jean Ortiz-Luis
Share to - 3 min read | May 9, 2022
Mobile Monday: Spotify in Gaming and Mobile Taking 51% of Global Gaming Market
Digital Turbine is constantly keeping tabs on the mobile world, and every week,...
Daniel Gal, PR & Communications Lead
Share to - 4 min read | May 5, 2022
How to Maximize and Optimize Engagement in Your App
Even though mobile engagement is one of the most important outcomes to achieve...
Jean Ortiz-Luis
Share to