Digital Dish of the Week: Coca-Cola Partners with Skyfall in Interactive Promotion

By Projjol Banerjea
Thursday, November 1, 2012 / Less than a minute read

In a cross-promotion campaign, Coca-Cola partnered with the latest James Bond saga Skyfall to create a truly interactive ad. After train passengers engaged with a Coca-Cola vending machine, they were given 70 seconds to “unlock the 007” within themselves for a chance to win exclusive tickets. Watch the video to see what ensues.

Tags: Monetization