Digital Dish of the Week: #DancePonyDance

By Projjol Banerjea
Thursday, March 7, 2013 / Less than a minute read

While horses have been all the buzz here in Europe for all the wrong reasons, they’ve also been for a long time a great marketing tool, dating back to the Budweiser Clydesdales. UK internet provider Three has created one of the latest viral video ads with its moonwalking pony and furthers the engagement by allowing viewers to create their own pony mashups.

Tags: Monetization