Digital Dish of the Week: DC Shoes: Ken Block’s Gymkhana Five: Ultimate Urban Playground; San Francisco

By Projjol Banerjea
Friday, July 13, 2012 / Less than a minute read

This week’s Digital Dish will be looking into the world of extreme sports. One of the latest viral sensations comes from outfitter DC Shoes. What’s unique about this video is the company’s co-founder Ken Block is not only the man behind the wheel (which is impressive in itself) but also the content director of this gymkhana racing course. Within 24 hours of its launch, the video collected over 5 million views.

Tags: Monetization