Digital Dish of the Week: Did She Just Say “Big Gas Savings”?
Yes, KMart’s ad did say “Big Gas Savings”…many times. Released on May 23, “Big Gas Savings” is the sequel to “Ship My Pants”, KMart surprising ad that went viral with 17 million views on YouTube. The ad informs consumers about the KMart Shop Your Way deal that gives customers that spend over $50 at KMart 30 cents off per gallon of gas they purchase at participating gas stations.
The real point of the ad, though, is to make people laugh and remember KMart the next time they want to go shopping. Did it work?