Digital Dish of the Week: Dove Does It Again In “Real Beauty” Campaign

By Marketing Team
Friday, April 19, 2013 / Less than a minute read

Within five days, the newest installation to Dove’s “Campaign for Real Beauty”, the Dove Real Beauty Sketches Video Ad has 8.9 million views and 1 million shares. Despite the popularity of the video showcasing natural beauty, Unilever still finds itself under fire for advertising contradictions between its brands Dove and Axe. Advertising from Axe typically contains overtly sexual content with conventionally beautiful women.

There is, however, no denying Dove’s success with this video! Check it out below.

Tags: Monetization