Digital Dish of the Week: Facebook to Launch Want Button For Brands

In a clear attempt to compete with Pinterest, Facebook will soon launch a “want” button specifically tailored to e-commerce.

Facebook is calling the product Collections.

“People will be able to engage with these collections and share things they are interested in with their friends,” Facebook said in a statement. “People can click through and buy these items off of Facebook.”

A select number of retailers will demo the new feature as part of a soft launch.

Business Insider offers up a few examples of how the “want” button will look.

Read these next

Contact Us










    By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

    If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.