Digital Dish of the Week: GEICO’s Animals Make A Comeback
This time it’s a camel. GEICO’s “Happier than…” campaign returns to tell us that saving hundreds of dollars on car insurance makes customers happier than a camel on hump day. The message is simple and has resonated well with audiences who have made this ad go viral. GEICO achieved ad success by sticking with what works for it and making a video that is both short and humorous.
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