Digital Dish of the Week: Louis Vuitton ‘The Art of Packing’

By Projjol Banerjea
Friday, June 29, 2012 / Less than a minute read

When it comes to advertising, engagement is one of the most sought after criteria for campaigns. Today, we’ll be looking at Louis Vuitton’s latest engagement campaign ‘The  Art of Packing.

The fashion label identified one of today’s biggest annoyances, packing, and created a web app designed to assuage the problem. The tutorial offers three different pieces of  LV luggage to pack virtually as well as tips and tricks while never explicitly calling out for you to purchase an item. Check out the video below to learn more.

Tags: Monetization