Digital Dish of the Week: MediaMath and Improve Digital present The Battle of the Machines – The Real-Time Advertising Era

By Projjol Banerjea
Friday, May 11, 2012 / Less than a minute read

Here is an interesting short film produced by MediaMath and Improve Digital. This piece shows us how automated media trading has evolved over time within the digital advertising industry, complete with several interesting figures and statistics.

Tags: Monetization