Old Spice has never been afraid to push the envelope when it comes to their aggressive marketing approach. Their latest online video, “Muscle Music,” features Old Spice Guy Terry Crews playing music by flexing his muscles which are each attached to a different instrument.
But, the real genius of this ad isn’t seen until it ends. Viewers are presented with a recordable player that allows them to make their own music by pressing different keys on the keyboard and then, can upload their creations. Thus, creating a significant viral potential.