Digital DIsh of the Week: Old Spice’s Newest Spokesman is Mr. Wolfdog

By Projjol Banerjea
Thursday, March 14, 2013 / Less than a minute read

With the goal to appeal to men’s wilder side, Old Spice has developed a new character, “Mr. Wolfdog”, and appointed him Director of Marketing for Old Spice. Mr. Wolfdog will be releasing a series of “how to succeed at life” videos this week, and blogging day-to-day on his personal Tumblr.

Do you like Old Spice’s aggressive advertising strategy or do you think it’s too over the top? Watch the video below to decide for yourself.

Tags: Monetization