Digital DIsh of the Week: Old Spice’s Newest Spokesman is Mr. Wolfdog

With the goal to appeal to men’s wilder side, Old Spice has developed a new character, “Mr. Wolfdog”, and appointed him Director of Marketing for Old Spice. Mr. Wolfdog will be releasing a series of “how to succeed at life” videos this week, and blogging day-to-day on his personal Tumblr.

Do you like Old Spice’s aggressive advertising strategy or do you think it’s too over the top? Watch the video below to decide for yourself.

Read these next

Contact Us

    By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

    If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.