Digital Dish of the Week: “Open happiness” between India and Pakistan

By Marketing Team
Tuesday, May 21, 2013 / Less than a minute read

In Coca-Cola’s new addition to its “Open happiness” campaign, the soda maker placed a vending machine in Pakistan and one in India. Both vending machines are interactive devices with a webcam and giant touchscreen monitor that allows a person on one end to see and work with someone on the other end. This was the point of Coca-Cola’s advertisement – to bring people together from two conflicting countries…and sell more soft drinks.

The ad is both powerful and well-produced. On the other hand, is Coca-Cola oversimplifying a complex global issue in a way that could actually harm its brand?

Watch the video and decide for yourself!

Tags: Monetization