This week’s addition of the Digital Dish will be focusing on the upcoming Summer Olympic Games in London. It’s no secret that the Olympics and social media are a match made in heaven for brands. With the games less than 100 days away, several advertisers have already begun to use the two to engage consumers, including using aggressive video advertising. It should come as no surprise that P&G is one of the brands capitalizing on these opportunities. In an effort to influence the household decision makers, they’ve targeted mothers by highlighting the satisfaction of motherhood using the tagline ‘the toughest job in the world is the best job in the world.’
Read these next
- 3 min read | Jun 14, 2022
The last few years in the ad tech space have been tumultuous, to...
Tomer Shtayman, Product Manager, FairBidShare to
- 2 min read | Jun 9, 2022
Whether you are an app developer that cares about your users’ experience with...
Maria Ershova, Product Marketing Manager, Offer Wall EdgeShare to
- 3 min read | May 26, 2022
Banners – an ad format that has been tried and true from web...
Carolyn Hom, Product Marketing Manager, FairBidShare to