Digital Dish of the Week: P&G Leverages the 2012 Olympics & Motherhood

By Projjol Banerjea
Friday, April 20, 2012 / Less than a minute read

This week’s addition of the Digital Dish will be focusing on the upcoming Summer Olympic Games in London. It’s no secret that the Olympics and social media are a match made in heaven for brands. With the games less than 100 days away, several advertisers have already begun to use the two to engage consumers, including using aggressive video advertising. It should come as no surprise that P&G is one of the brands capitalizing on these opportunities. In an effort to influence the household decision makers, they’ve targeted mothers by highlighting the satisfaction of motherhood using the tagline ‘the toughest job in the world is the best job in the world.’ 

Tags: Monetization