Digital Dish of the Week: Skype Introduces Social Ad Units for Windows 8

Skype announced their plans to become a more interactive social platform providing Facebook- and GooglePlus-like “experiences” involving advertisers on Windows8. Although the company is hush on the details, it is leveraging itself as a more emotional and “real” type of social media connection facilitator than both Facebook and GooglePlus through advertising with non-intrusive ad units. It will be interesting to see how they develop their platform.

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