Digital Dish of the Week: Target Skips Super Bowl Commercial in Favor of Mobile Game

In a clear sign of the emergence of the mobile platform, Target has opted out of the Super Bowl competition for best commercial, and instead, the major retailer has developed a more modest (and budget-friendly) mobile game called Snack Bowl. This comes on the heels of Gartner reporting that mobile ad spending will swell to $11.4 billion this year. Will 2013 be the year of mobile?

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