Digital Dish of the Week: Target Skips Super Bowl Commercial in Favor of Mobile Game

By Projjol Banerjea
Thursday, January 24, 2013 / Less than a minute read

In a clear sign of the emergence of the mobile platform, Target has opted out of the Super Bowl competition for best commercial, and instead, the major retailer has developed a more modest (and budget-friendly) mobile game called Snack Bowl. This comes on the heels of Gartner reporting that mobile ad spending will swell to $11.4 billion this year. Will 2013 be the year of mobile?

Tags: Monetization