Brands are taking advantage of social media by including it in their ad campaigns. Most recently, Wonderful Pistachios used Twitter in their long-running ad campaign featuring D-list celebs and internet memes. The company’s new ad features a shower of letters opening a pistachio nut stating, “Twitter does it with 140 characters.” The ad then challenges viewers to unscramble the tweet @getcrackin. The first one to do so win’s $10,000.