According to recent research by YouTube, ads that ran online before the Super Bowl last year got an average of 9 million views, while those that waited to air during the game received 1.3 million views. This is another example of the power of cross-platforms campaigns. Today’s video strategies must break down silos and integrare various formats to ensure an optimal return.
Below, is an example of this strategy employed by Mercedes Benz. This video (already on YouTube) is an extended version of the one which will appear during Super Bowl XLVII.