Drive quality user acquisition

By Arsenia Nikolaeva, Sr. Communications Manager EMEA
Wednesday, December 21, 2016 / Less than a minute read

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Developing a new game is no easy feat and requires a significant amount of resource investment before you can launch. So it’s critical that you have a rock solid user acquisition strategy in place for your launch to ensure success.

Check out our case study with Social Point, a Fyber publisher partner and Spain’s largest mobile game studio. A leading developer of top-grossing mobile and social games, Social Point’s games have garnered over 50M monthly active users and more 100 million downloads. They successfully worked with Fyber to execute a smart and targeted user acquisition strategy, and in this study, we examine how Social Point:

o  Earned the #2 rank amongst US Android games for their title, Monster Legends

o  Influenced 66% of acquired users to complete the game’s tutorial

o  Achieved an average ROI of 7-10% per user

Download the study to read the full story.