Four Things You Can Learn About Monetization From Color Switch

Is Color Switch this year’s Crossy Road? Or maybe it’s the new Flappy Bird? Whatever the comparison, there’s no denying that the game is still dominating the Google Play and App Store charts nearly three months after its launch.

Color Switch Play Store March 7

Developed, published and promoted by a nimble team, Color Switch is the perfect example of how powerful, but easy-to-use publishing and development tools have levelled the playing field for indie mobile developers.

Those tools include monetization solutions like Fyber, of course. Because as previously noted, we believe that indie game and app developers deserve Triple-A quality monetization.

But you don’t have to take our word for it.

Our VP of Developer Relations David Diaz got the team behind Color Switch, including Fortafy Games co-founder Zeb Jaffer, and EyeboxGames co-founder Marc Lejeune, to share some of the best practices they cultivated over the past few months of monetizing with Fyber (via Heyzap).

For example, Color Switch launched with just banners and interstitials, but after adding rewarded video, ARPDAU jumped by 40 percent. With anecdotes like this, Zeb and Marc’s commentary is inspiring and informative — a must-read for any indie mobile game developer with revenue-generation on the brain.

You can check out the full story live on Gamasutra now. And for more information on how to incorporate solutions like ad mediation and rewarded video into your game, contact our team at [email protected].


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