Lately, developers have been asking us how we can support their user segmentation efforts. We know that user segmentation is crucial for developers who want to apply different monetization strategies to different groups of users. We’ve been considering these questions and would like to shed light on the capabilities of our SDK to support user segmentation rules for ad serving.
We’re happy to report that our SDK offers full compatibility with your pre-existing user segmentation rules, and even beyond that, we’re building more advanced tools to be rolled out this summer. By using our SDK in conjunction with the user segmentation rules you have put in place, you can serve ads to select groups of users.
Most commonly, we see developers separating their user pool into paying users vs. non-paying users, or new users vs. returning users. These user segments are often a core component of developers’ ad monetization strategies, influencing ad serving and targeting.
If you want to segment your users so that only non-paying users see ads, or so that paying users only see ads after a certain level, it’s simple to implement. By adding just a snippet of code, you can ensure that our SDK is only called to serve an ad when specific user segments encounter your ad placements.
Our developer portal contains a step-by-step guide to help you leverage our SDK capabilities for user segmentation rules.
Senior Product Manager