Gameforge Sees More Than 16% of Non-Paying Users Convert To Paying Customers Through SponsorPay

By Projjol Banerjea
Tuesday, January 29, 2013 / 1 min read

Yearlong study reveals impressive conversion with 3% of players making more than 20 transactions after using SponsorPay’s value-exchange advertising platform

SponsorPay, the leading value-exchange advertising company, announced today that online games company Gameforge, a key publisher partner, has experienced impressive conversion rates using SponsorPay’s offer-based monetization platform.

In a study conducted by Gameforge, 16.4 percent of non-paying users who completed at least one offer from SponsorPay converted to paying users within a 12-month period. Of the converted users, 3 percent purchased virtual currency or premium content more than 20 times in the same time span.

 

“Value-exchange advertising has a powerful impact on our business and we anticipate that we’ll continue to see our conversion rates increase,” said Andreas Schulze, Payment Product Director at Gameforge Productions. “The industry is absolutely moving in this direction and our partnership with SponsorPay has positioned us perfectly to capitalize on the growing market opportunity.”

The impressive results showcase the value of SponsorPay’s advertising technology that enables users to sample virtual currency or premium content for free. The unique nature of the value-exchange format ensures that users make traditional, real-money payments, in addition to engaging with ads. SponsorPay’s platform is the catalyst that drives a large percentage of these users to convert to high-paying customers.

“We are eager to build on this recent success, and we see a tremendous opportunity to change the way advertisers and publishers alike think about advertising,” said Janis Zech, CRO and co-founder of SponsorPay. “Driving engagement and conversion is key to our success, and value-exchange advertising continues to prove itself as one of the most powerful means of reaching audiences – particularly in gaming.”