Google Play Policy Update



Dear Clients,

Google has recently updated its mobile app advertising policies to clarify the types of promotions permitted in Google Play apps. This policy change has no impact on your Fyber (formerly SponsorPay) app distribution campaigns. To alleviate any concerns, we would like to share a detailed explanation of Google’s policy update and its relationship to your Fyber (formerly SponsorPay) campaigns.

In its guidelines to app developers, Google Play specifies that apps published on Google Play may not directly or indirectly engage in or benefit from the following behavior:

  1. Promotions via deceptive ads on websites, apps or other properties, including simulated systems, services, app notifications or alerts.
  2. Promotions or install campaigns that redirect to Google Play or download an app without explicit user consent.
  3. Unsolicited promotions via SMS services.

What does this mean if you’re running an app install campaign with Fyber?

You can rest assured. As an advertiser using our solution to run your app install campaigns, you have nothing to worry about. Our app install product is fully user-initiated. If users want to install an app from a campaign, they must press a button to be redirected to the Google Play store.

What does this mean if you’re running app install campaigns from Fyber’s Ad Marketplace or Mediation Platform in your own apps?

All app install campaigns running through our Ad Marketplace are compliant with the Google Play Store policy. Our app install product is fully user-initiated, meaning that users are always invited to install the promoted app by clicking on a download button.

Regarding our Mediation Platform, our industry-leading ad network partners deliver high-quality app install campaigns that are also fully compliant with Google Play policies.


For more information about Google Play’s new policies, follow the link below:

As always, please feel free to contact your account manager with any questions.



The Fyber Advertiser Team

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