Flipboard is garnering a good reputation for itself in the mobile ad world. The Internet is loud with praise for the app’s monetization model: users are subscribing to Flipboard’s brand magazines, advertisers are showing interest in Flipboard’s wide array of content marketing options, and the app is reporting solid click-through rates of 3% on full-page ads.
In short, all parties seem to think Flipboard’s ad strategy is great. The reasons are clear enough: advertisers are gaining exposure, Flipboard is monetizing, and consumers… well, consumers are a bit harder to pinpoint. What’s prompting our engagement with ads on Flipboard? Our actions, after all, determine an ad campaign’s success.
Keep reading about Flipboard’s native ad strategy on Medium!