How Flipboard Does Native Ads Right

By Stephanie Newman
Monday, January 20, 2014 / Less than a minute read

Flipboard

 

Flipboard is garnering a good reputation for itself in the mobile ad world. The Internet is loud with praise for the app’s monetization model: users are subscribing to Flipboard’s brand magazines, advertisers are showing interest in Flipboard’s wide array of content marketing options, and the app is reporting solid click-through rates of 3% on full-page ads.

In short, all parties seem to think Flipboard’s ad strategy is great. The reasons are clear enough: advertisers are gaining exposure, Flipboard is monetizing, and consumers… well, consumers are a bit harder to pinpoint. What’s prompting our engagement with ads on Flipboard? Our actions, after all, determine an ad campaign’s success.

Keep reading about Flipboard’s native ad strategy on Medium!

 

Tags: Monetization