Developers have many choices for ad monetization, from selecting the right demand partners among ad networks, agencies, DSPs, and ad exchanges, to finding the perfect ad formats with videos, interstitials, banners and more. With the array of options out there, it’s probably a good time to share my thoughts and to arm developers with a checklist that highlights the key features of a high-quality mobile supply side platform.
1. Single Integration
Go with a single unified SDK so that you can avoid the nightmare of integrating multiple ad network partners. If you’re migrating over from other monetization platforms, this is essential so you don’t have to spend valuable engineering and QA resources integrating, testing and servicing multiple SDKs for each revenue source.
2. Maintain Your Direct Ad Network Agreements
Every mediation product should allow you to foster direct relationships and contractual agreements with leading ad networks (that is, after all, the definition of ad network mediation). Make sure to use a mobile supply side platform that empowers you to control your ad network setups and to take advantage of special ad network deals, like traffic allocation features.
3. Flexibility With Ad Formats
Choose a solution that offers multiple ad formats to achieve a better, more sophisticated ad monetization strategy. Every developer uses a different set of ad formats, so not every supply side platform is right for your needs. At Fyber (formerly SponsorPay), we’re focused on helping freemium app developers drive the highest-performing ad monetization strategies; based on their feedback, we have built our supply side stack to support rich media and video Interstitial Ads, Offer Walls, and high-engagement Rewarded Video Ads.
4. Unified Dashboard
To best execute your ad monetization strategy, you will want a centralized and unified dashboard, which gives you a clear overview of all your ad revenues, in addition to actionable insights and other handy tools to manage and optimize all your ad revenue sources.
5. Strong Yield Optimization
Select an open platform that provides you with a range of monetization products. Our team took this to heart and made sure that our platform was built to provide both a robust ad marketplace and a strong mediation platform. Look for platforms that give you an automated option for driving the highest yield optimization of multiple layers of ad demand. Our platform’s AutoPilot uses predictive algorithms to drive the highest revenues from your mediated ad networks, DSPs, clients direct and house ads.
6. Reliable & Scalable Architecture
Trusting a mobile supply side platform to manage all or or most of your ad revenue requires not only a scalable infrastructure, but even more importantly, a reliable infrastructure. You should be able to confidently serve billions of impressions without any risk of down time.
With GDC around the corner, we’re looking forward to meeting more developers and sharing our solutions so that they can implement a smarter ad monetization strategy. I’m happy to answer any questions (Twitter handle: @janiszech). Come visit us at our GDC booth (#1445) at the San Francisco Moscone Center / South Hall, from March 19-21.