More Flexibility. Better UX. Introducing Hybrid Interstitials

By Renee Matsalla, Senior Marketing Manager
Tuesday, August 30, 2016 / 1 min read

Blog_HybridInterstitialOn the heels of our Banner Mediation announcement earlier in August, we’re happy to announce the addition of Hybrid Interstitials as another enhancement to the unified Fyber and Heyzap platform.

Designed to optimize revenues and manage UX

To address the complex needs of today’s mobile developers, Hybrid Interstitials offer creative flexibility that helps optimize revenue opportunities and manage the user experience. So how does this work? By default, Hybrid Interstitial controls are set to optimize for the highest paying ad, regardless of whether the creative is static or video. You can also easily take charge of the user experience by setting creative delivery rules to show only video ads, only static ads, or a mix of video and static ads with pacing.

Controls to find the ideal mix for any app

  • Does your app have fast gameplay that requires minimal interruption? Then consider static-only interstitials.
  • Is your primary goal to increase payouts? Then consider video-only interstitials for higher monetization rates.
  • Want to use both static and video for your app? You can implement both and avoid user fatigue by pacing the video creatives so that they only appear within a certain frequency.

With guidance from Fyber’s monetization experts, you can test different options to find the ideal balance for your app’s incoming revenue and UX.
REALHybridImage1

Take advantage of Fyber’s breadth of features

Along with Hybrid Interstitials, publishers can leverage other Fyber features to deliver great experiences for users including User Segmentation, Content Filters, and more.

Get started!

Fyber publishers can visit the “Ad Formats” and “Interstitials” section of the Developer Dashboard to access Hybrid Interstitial controls. If the controls are turned off, Fyber will automatically deliver the highest paying ad from a variety of creatives. Turn the controls on to test out different creative mixes.

REALHybridImage3

Just the beginning!

This is just one of many product updates to the Fyber and Heyzap unified platform. See an overview of our upgrades, or contact [email protected] to get started.